Promoting 'Total Cure: The Antidote to the Health Care Crisis,' Harold Luft's Investigator book

National attention is already focused on the need for health reform; the challenge is to direct that attention toward more creative solutions. Using his Robert Wood Johnson Foundation Investigator Award in Health Policy Research, researcher Harold S. Luft developed ideas to change economic incentives and other structural characteristics of the financing and delivery system for health care to make it more efficient, effective and equitable. The resulting manuscript, "Total Cure: The Antidote to the Health Care Crisis," was submitted September 2007 to Harvard University Press and appeared in print October 2008. The original target audiences for "Total Cure" (the informed public and policy-makers) are still the right ones. Transition funding, however, will support a much more varied dissemination approach, including op-ed pieces, blogs, Web sites, and the broad media outlets. As other deliverables, the grant will support expertise in public relations and Web development. It will also support frequent trips for the author to meet in small groups with policy-makers to explain and adapt the underlying concepts to the policy environment, which is likely to constantly change in the next year.

Grant Details

Amount Awarded $99,989.00

Awarded on: 7/1/2009

Time frame: 7/1/2009 - 10/31/2010

Grant Number: 66276


Palo Alto Medical Foundation for Health Care, Research and Education

Ames Building
795 El Camino Real
Palo Alto, 94301-2301


Harold Stephen Luft
Project Director