Extending the Cleveland Aligning Forces for Quality program's messages to all stakeholders and diverse patient populations

The Foundation's Quality/Equality (Q/E) team's core investment to improve health care is called Aligning Forces for Quality. Under this initiative, 14 regional teams, comprised of diverse health care stakeholders, are working to transform health care in their regions through measuring and reporting on the quality of care, engaging physicians and nurses in improvement activities, and involving consumers and patients in different dimensions of their own care. The team's communications fund supports a range of communications activities to support Aligning Forces communities and other Q/E grantees. A portion of the fund is used for communications mini-grants to the Aligning Forces communities, to support their strategic communications efforts on top of the strategic counsel, messages, and materials supplied them through other resources. In this instance, the Aligning Forces grantee, The MetroHealth System in Cleveland, Ohio, will use this second mini-grant to support a part-time writer and communications person who can help add fresh content to the grantee's Web site and begin creating social and communications networks with local constituents. The grant will also be used to support some enhancements to the Web site, such as improved interactivity for users with the health and health care data that is featured on the site. MetroHealth used the first mini-grant to establish a brand identity for the consumer and physician engagement work conducted under Aligning Forces, to advance awareness among these target audiences about this effort to improve health care in Cleveland. In addition, MetroHealth used part of the first mini-grant to develop a basic Web site in time to showcase the first public report about the quality of diabetes care in Cleveland.

Grant Details

Amount Awarded $50,000.00

Awarded on: 5/18/2009

Time frame: 5/1/2009 - 8/1/2010

Grant Number: 66008


MetroHealth System

2500 MetroHealth Drive
Cleveland, 44109-1100


Randall D. Cebul
Project Director