Strategic research and communications on food-marketing policies and practices directed at youth

The ultimate goal of this project is to increase market and consumer demand and industry incentives for marketing practices that will improve children's diet and weight, a critical component of the Robert Wood Johnson Foundation's strategic plan to reverse the childhood obesity epidemic by 2015. Deliverables include: (1) a strategy map and white paper to help guide the Foundation's multipronged work on child-targeted food marketing and on industry engagement; (2) a transparent, replicable Youth Marketing Index for monitoring and tracking industry self-regulatory pledges; (3) annual and periodic reports on the Youth Marketing Index and on youth exposure to media other than television, broken down by food category and demographic group; and (4) a Web site for public access to briefs and peer-reviewed articles on public and policy-maker polling, media tracking, focus groups, and "quick-strike" projects on food marketing, industry monitoring and regulation. No portion of the RWJF grant will support lobbying activities or any communication to legislators reflecting a view on specific legislation.

Grant Details

Amount Awarded $6,412,740.00

Awarded on: 11/5/2008

Time frame: 11/15/2008 - 11/14/2011

Grant Number: 65013


Yale University Rudd Center for Food Policy and Obesity

309 Edwards Street
P.O. Box 208369
New Haven, 06520-8369


Kelly D. Brownell
Project Director


Marlene Beth Schwartz
Project Director