Improving communication strategies to increase physical activity
The Foundation's program, Healthy Kids, Healthy Communities: Supporting Community Action to Prevent Childhood Obesity, was designed to catalyze and support policy and environmental change projects to promote children's physical activity and healthy eating, especially in lower-income and racial/ethnic communities at greatest risk.This project is an Active Living by Design Sustainability Award, which is designed to support efforts to disseminate, sustain and/or institutionalize active living initiatives beyond the current ALbD funding. The purpose of the project is to implement a sustainability planning process with a focus on communication messaging strategies towards the long-term goal of creating active living changes in Somerville. Deliverables include creating a sustainability plan with a Shape Up Somerville logic model, developing a series of materials that encourage active living policy makers and the installation of 30 bike racks.
Amount Awarded $45,000.00
Awarded on: 10/22/2008
Time frame: 11/1/2008 - 10/31/2009
Grant Number: 65357