Investigating the impact of feedback in a mobile phone health game using the Mindless Eating Challenge game

This project investigated how strategies of persuasion in a game can promote healthy behaviors in daily life. The Mindless Eating Challenge, a mobile phone game for younger adolescents, rewards players' good health habits and food choices. The game uses eating tips, mobile phone snapshots of foods that players plan to eat, nurturing of virtual characters, and feedback from the system and from peers to promote good nutrition and a healthy lifestyle.

This project was funded as part of Health Games Research, a national program of the Pioneer Portfolio dedicated to funding and supporting research to advance the effectiveness of interactive games for health.

Grant Details

Amount Awarded $164,319.00

Awarded on: 5/2/2008

Time frame: 5/1/2008 - 4/30/2010

Grant Number: 64440


Cornell University

410 Thurston Avenue
Ithaca, 14853-2488


Geraldine K. Gay
Project Director