Planning for assessing the full impact of food marketing on children, especially those in vulnerable populations

This planning grant will investigate the best ways to counter the marketing of unhealthy foods and beverage to children and their families, a critical step in the Foundation's Childhood Obesity Team's strategic plan to reverse the childhood obesity epidemic by 2015. Marketing and commercial advertising of food and beverages have a powerful impact on the health of children by influencing food purchasing and dietary choices. According to the Economic Research Service of the United States Department of Agriculture, in 2000, the food industry spent approximately $538 billion on food marketing, accounting for 81 percent of the cost of food. This project's deliverables are: (1) an advisory panel on the critical issues of food marketing to children; (2) testing the perceptions of the public, media and policy makers of food marketing to children; (3) a "healthy marketing index" to track the food and beverage industry's advertising and adherence to self-regulatory practices; (4) a white paper on scientific and strategic issues in food marketing; and (5) a proposal for a follow-on grant to fund rapid and strategic research into changes in food marketing practices.

Grant Details

Amount Awarded $398,720.00

Awarded on: 4/14/2008

Time frame: 4/15/2008 - 11/14/2008

Grant Number: 61216


Yale University Rudd Center for Food Policy and Obesity

309 Edwards Street
P.O. Box 208369
New Haven, 06520-8369


Kelly D. Brownell
Project Director


Marlene Beth Schwartz
Project Director