There are 44 million current smokers, representing approximately 20 percent of the U.S. adult population. A high percentage of these smokers are low-income Americans and those in racial/ethnic minority groups. While 70 percent of smokers report that they want to quit, only 20-30 percent report using evidence-based treatments in their quit attempts. This is the case even when these programs are fully covered by health insurance or made available free or at low cost through worksite programs. In addition, many smokers have unsuccessful experiences with cessation options that are not science based. Thus, millions of smokers who try to quit are failing because they are not aware of, misunderstand, have negative perceptions of, or do not have positive experiences with current treatments and services. This challenge has been identified as the highest priority of the Consumer Demand Roundtable, which is managed by Academy for Educational Development and is co-funded by RWJF and the other major U.S. tobacco control funders, including the American Cancer Society, Centers for Disease Control and Prevention, American Legacy Foundation, National Cancer Institute and National Institute on Drug Abuse. The purpose of this project is to identify innovations and breakthroughs that could substantially increase the rate of tobacco cessation in America in three to five years, especially among low-income and racial/ethnic minority populations, and to embed these innovations into ongoing national cessation practice, policy, research and product R&D.
Amount Awarded $46,440.00
Awarded on: 2/13/2007
Time frame: 2/15/2007 - 8/14/2007
Grant Number: 61072