Tobacco use is one of the nation's greatest health challenges. Even with marked progress, tobacco use remains the leading preventable cause of premature death in the United States and costs the nation a staggering $267 billion (between 1997 and 2002) in annual health-related economic losses attributable to smoking. As the nation continues to advance smoke-free air laws and increase tobacco taxes, which make it less acceptable and harder for smokers to smoke, it is even more critical that public and private organizations come together in an effort to assist the nation's 45 million adult smokers, support them in successful attempts to quit smoking, and move the United States ever closer to the Healthy People 2010 national objective of 12 percent of tobacco use prevalence among adults. This one-time grant, in collaboration with national and state partners, will support the National Cessation Alliance. The Alliance is a public/private media buying partnership that enables the nation's public health community to collectively fund a national media campaign and help smokers quit. The campaign will reach millions of American smokers and communicate essential information about quitting smoking and promote the availability of evidence-based resources including state-based telephone counseling via 1-800-QUIT-NOW and free online cessation services such as www.becomenanex.org. A national media buy offers dramatic cost efficiency (versus separate state or local media buys) with the potential to more than double the number of smokers reached for the same cost. As part of this initiative, though not funded through RWJF funds, grants will be offered to support or enhance existing quit lines that join the Alliance.
Amount Awarded $720,000.00
Awarded on: 1/3/2007
Time frame: 1/1/2007 - 2/28/2011
Grant Number: 60024