Designing innovations in tobacco cessation products and services to boost treatment use and national quit rates
Most of the nation's 44 million adult smokers want and try to quit smoking. Expanded public and private cessation treatment coverage, a national telephone quitline network (1-800-QUIT-NOW) and wide availability of FDA-approved, over-the-counter nicotine replacement medications have greatly reduced barriers to evidence-based quit smoking treatments. These treatments double smokers' quitting success rates. But only 20-30 percent of U.S. quitters currently use them. The purpose of this project is to increase the use of proven tobacco cessation treatments by looking to a nontraditional source, the award-winning IDEO consumer product design firm, for fresh ideas to improve the appeal, delivery and use of proven tobacco cessation products and services, especially among smokers in underserved low-income and racial/ethnic populations. Funding will support the application of IDEO's innovative design principles and processes to five-10 "sentinel" cessation treatment redesign projects, creating and testing prototypes of treatments that are reconfigured to more successfully engage smokers throughout their quitting journeys and doing so in a way that helps the organizations delivering these interventions learn design thinking and methods. Deliverables will include prototypes and case studies based on these redesign projects, as well as a generic design framework and principles that can be broadly applied to new and existing treatments.
Amount Awarded $387,102.00
Awarded on: 7/20/2006
Time frame: 7/15/2006 - 4/14/2008
Grant Number: 57171