The purpose of this project is to prevent and decrease obesity among children in three economically disadvantaged, urban communities. The project will focus on two areas--an assessment of foods that are available and sold to children in corner grocery stores, and the development and evaluation of a media campaign to increase consumption of healthy foods and physical activity in those neighborhoods. The primary deliverable for this project will be a social marketing campaign to promote healthy eating and physical activity in the proposed communities. This project will be considered successful if it shows: (1) decreases in the prevalence of overweight; (2) decreases in consumption of high-fat foods and sugared soft drinks; (3) increases in consumption of fruits and vegetables; (4) reduction in television viewing; and (5) increases in moderate activity among participants.
Amount Awarded $117,400.00
Awarded on: 8/27/2004
Time frame: 9/1/2004 - 6/30/2006
Grant Number: 51267