This Foundation initiative was established to create the Center to Advance Palliative Care. The goals of this effort are to: (1) increase the number of hospitals that have the capability to provide quality palliative care; (2) create sufficient momentum that hospital-based palliative care becomes standard practice in comprehensive patient care; and (3) provide leadership in the development of standards for palliative care programs.This contract supports marketing and communications expertise to help the Center to Advance Palliative Care engage key audiences in its efforts to make palliative care an integral part of inpatient care. This work builds on prior audience research and message development related to palliative and end-of-life care. In addition to work on core projects at the Center, this contract is expanded to allow for work with the Palliative Care Leadership Centers, including curriculum development, meeting facilitation, and training sessions on conducting marketing and media training.
Amount Awarded $796,190.00
Awarded on: 7/30/2003
Time frame: 8/1/2003 - 9/30/2004
Grant Number: 49133