Communications campaign for RWJF's Reclaiming Futures program
The Foundation's program, Reclaiming Futures: Communities Helping Teens Overcome Drugs, Alcohol, and Crime, was designed to: (1) develop new service delivery models that integrate comprehensive services into the juvenile justice system and promote the creation of community-based systems of care for substance-abusing youthful offenders; and (2) foster the development of local judicial leadership to guide juvenile justice and substance abuse treatment partnerships, and assist community-based treatment providers in assessing their effectiveness.This contract provides support for a communications campaign that will build public support, change attitudes among young offenders, and establish Reclaiming Futures as an influential national voice. Specific activities and deliverables include: assess the local and national public affairs needs and abilities; analyze public attitudes; brand Reclaiming Futures as an effective and respected voice; and prepare and implement a national campaign plan.
Amount Awarded $52,185.00
Awarded on: 2/28/2003
Time frame: 3/1/2003 - 8/31/2003
Grant Number: 48085