The Foundation's program, Active for Life: Increasing Physical Activity Levels in Adults Age 50 and Older, was designed to encourage adults 50+ to increase activity levels by replicating proven programs in real-world settings and identifying and testing communication strategies for the promotion of physical activity.The purpose of this project is for Blue Shield of California to test the effectiveness of implementing the Active Choices telephone model program to increase the level of physical activity among their sedentary members. Populations targeted will be in San Mateo County, Los Angeles area, and southern California, including rural desert areas.
Amount Awarded $962,898.00
Awarded on: 1/17/2003
Time frame: 1/15/2003 - 2/29/2008
Grant Number: 47819