Educating the public and policy-makers about clean indoor air issues
The Foundation's SmokeLess States: National Tobacco Policy Initiative is a program that supports development and implementation of comprehensive statewide strategies to reduce tobacco use through education, treatment, and policy initiatives.State tobacco coalitions, including RWJF-funded SmokeLess States grantees, have identified a growing need for research-tested, creative, and cutting-edge advertising and communications materials to support efforts to educate the public on clean indoor air issues. The purpose of this project is to build on research findings that determined what types of messages will most effectively educate the public and policy makers about clean indoor air policies. Project deliverables will include print ads developed from the research that can easily be adapted for individual states on a quick turnaround basis, as well as media planning and buying services. In addition, radio and TV versions of the ads will be developed to complement the print campaign. Under the direction of Foundation staff, the contractor will work in close collaboration with the SmokeLess States initiative, American Nonsmokers' Rights Foundation, the Praxis Project, the National Campaign for Tobacco-Free Kids, and state or local coalitions and organizations engaged in tobacco prevention and cessation. This project will be considered successful if it results in innovative and effective efforts on clean indoor air policies for implementation at the state or local level.
Amount Awarded $390,000.00
Awarded on: 12/17/2002
Time frame: 12/15/2002 - 12/31/2006
Grant Number: 47292