There is a growing need among state tobacco coalitions, including the RWJF-funded SmokeLess States coalitions, for research-tested, creative, and cutting-edge advertising and communications materials focused on clean indoor air and tobacco tax issues. The purpose of this project is to build on consumer research findings that determined what types of messages will most effectively educate the public about clean indoor air and tobacco taxes. While these messages are sometimes best delivered via the media (e.g., television, radio, print), more-focused educational efforts can be achieved through direct mail campaigns. The project deliverables will include material development for direct mail efforts, as well as the execution of the mailings. The Strategy Group will work in close collaboration with Foundation-supported programs, including SmokeLess States, Americans for Nonsmokers' Rights, Policy Advocacy on Tobacco and Health, and the National Center for Tobacco-Free Kids, and representatives from state coalitions. This collaborative effort will identify opportunities where direct mail can play an important role in the education efforts on tobacco taxes and clean indoor air. The contractor will develop appropriate materials and conduct the mailings as outlined by the group. This project will be considered successful if it results in innovative and effective delivery of public education messages on clean indoor air and tobacco taxes at the state or local level.
Amount Awarded $349,628.00
Awarded on: 12/19/2002
Time frame: 12/15/2002 - 2/29/2008
Grant Number: 43730