Production of a substance abuse prevention segment of "To The Contrary" for public broadcasting stations

To The Contrary is a weekly public broadcasting stations' (PBS) public affairs and news analysis program covering issues that affect women, children, families, and communities of color. Topics presented inform viewers about the major issues of the day, social trends, and feature stories on related topics of interests. Documentary segments are used to set the stage for on-air, follow-up panel discussions. Panelists include women in the fields of health and politics and, when available, members of Congress. Substance abuse continues to be a problem that has a disproportionately more severe effect on women, children, and communities of color than on other American subpopulations. In general, media coverage of illegal drugs is presented as a law enforcement problem, which in turn guides public and policy discourse away from the associated health issues. This grant provides support for the production of a series of two or three segments of PBS' To The Contrary that will present up-to-date findings related to substance abuse prevention. The subject matter of these brief segments is aligned with the overall goals of the Foundation and further supports communications activities of the Foundation's Alcohol & Illegal Drugs Program Management Team (PMT) and the Tobacco PMT.

Grant Details

Amount Awarded $46,000.00

Awarded on: 10/28/2002

Time frame: 11/1/2002 - 10/31/2003

Grant Number: 46780


Persephone Productions Inc.

1825 K Street, N.W., Suite 900
Washington, 20006-1202


Bonnie Erbe
Project Director