Developing an educational ad campaign on the uninsured
This program contract will provide support for a targeted educational ad campaign over the next two years on the issue of the uninsured. The purpose of the campaign will be to educate a broadly defined set of opinion leaders about the plight of the uninsured and the need to extend health coverage to more Americans, especially those with low and moderate incomes. This campaign will continue and amplify the Foundation's ongoing effort to move the issue of the uninsured higher up on the national agenda. Greer, Margolis, Mitchell, Burns & Associates (GMMB&A), a Washington-based communications firm and ad agency will manage the project, and Wirthlin Worldwide will measure the project's effectiveness. GMMB&A will prepare a series of ads that will run over the next two years in key media outlets. GMMB&A will work closely with the Foundation as well as its partners from Health Coverage 2000 when appropriate. Some ads will be placed solely in the name of the Foundation, while others will be endorsed by major national organizations, including the Health Coverage 2000 partners. All of the ads will encourage readers and viewers to visit theuninsured.org, the Foundation's new Web site on the uninsured.
Amount Awarded $9,524,502.00
Awarded on: 8/22/2001
Time frame: 7/9/2001 - 4/30/2003
Grant Number: 41993