Developing a public service advertising campaign to encourage vision care for children in New York City

More than 75 percent of children in New York City do not receive adequate eye examinations or follow-up care. Approximately one in four children is estimated to have an eye problem that, if left untreated, could adversely affect his or her performance in the classroom. In this project. Prevent Blindness New York (PBNY) will launch a health education and awareness campaign focused on vision care for children. The campaign will take the form of public service announcements (PSAs) displayed on public transportation vehicles in New York City. The project message is that regular eye examinations and screenings are an important part of children's health care. To develop the PSAs, PBNY will sponsor a student art and slogan contest titled, "What Good Vision Means to Me." The contest will be held in public elementary schools throughout the City and will involve teachers, students, and parents in an educational program about the importance of vision care. The winning students' artwork and slogans will be featured prominently in each of the public transit advertisements.

Grant Details

Amount Awarded $50,000.00

Awarded on: 4/10/2001

Time frame: 4/15/2001 - 7/14/2001

Grant Number: 41360


National Society to Prevent Blindness

211 West Wacker Drive, #117
Chicago, 60606-1384


Tod Turriff
Project Director