The purpose of this project is to establish four year-round, regionally and culturally diverse youth-led centers designed to help North Carolina prevent and reduce tobacco use among young people. Specifically, this project will: (1) collaborate and mobilize both statewide and locally to develop and carry out youth-led model policy advocacy programs; (2) develop strategic planning and training to enable the youth-led programs to work to change policies and social norms related to youth access, exposure to environmental tobacco smoke, and tobacco-free schools; (3) strengthen tobacco use prevention activities by promoting a tobacco-free norm through retreats, counter-advertising campaigns, advocacy activities, mini-grants, incentive programs, presentations, and alternative activity programs (Smoke-free Soccer); (4) plan and conduct process and outcome program evaluation activities; and (5) utilize the media as an incentive and public opinion dissemination tool. Television and radio commercials would be based on real stories of North Carolina youth making a difference in their communities. Project results would be disseminated through print journals within North Carolina and to youth organizations across the nation through a web site.
Amount Awarded $1,993,698.00
Awarded on: 10/28/1999
Time frame: 11/1/1999 - 7/31/2004
Grant Number: 33461