This grant supports a curriculum to be used by grassroots organizations to promote the exploration of attitudes relating to end-of-life issues. A videotaped Fred Friendly Seminar on the topic as the centerpiece will be used, around which a course of structured discussions will be held at the local level following broadcast on the Public Broadcasting Service (PBS). Among the elements of the curriculum kit will be a specially expanded version of the PBS broadcast for local distribution, a participant's guide, a teacher's guide, a reading list, and selected articles. Outreach activities to the leadership of local and national organizations will be conducted to encourage widespread participation. Training for discussion leaders will be held via a teleconference. This project provides additional momentum to the public relations efforts associated with the SUPPORT study by providing a nationally broadcast program to surface issues concerning end of life, and a structure through which a national discussion of the issues at the local level can be conducted. Outreach and training activities will include: (1) using the taping of the Fred Friendly Seminar in Washington, D.C., as an event to which leadership of national stakeholder organizations will be invited; (2) holding a preview screening in Washington, D.C., to broaden the base of support and involvement of groups with national constituencies and policy people; (3) conducting a video conference in 50 sites to train grassroots organizational leadership on moderating a Socratic-style dialogue; (4) outreach to the 350 PBS stations to encourage them to promote the program locally and support the teleconference through small grants to those 50 stations in which the teleconference will be conducted; (5) promoting a national dialogue through the Internet by establishing a WNET Web site that will also carry educational information pertaining to end-of-life issues; and (6) developing an audience/discussion group at local PBS stations on the night of the broadcast.
Amount Awarded $639,705.00
Awarded on: 7/25/1996
Time frame: 8/1/1996 - 7/31/1997
Grant Number: 29469