Continuation of a media campaign to reduce demand for illegal drugs

This grant provides continued support for an ongoing national communications campaign to reduce the demand for illegal drugs. Continued funding for the Partnership for a Drug-Free America supports communications strategies to: (1) increase the message delivery to key strategic audiences, including pre-teens, teens, and inner-city at-risk youth, parents, employers, and other key influencers; (2) increase the saliency of illegal drugs with the media; (3) increase communications to the community level; (4) further develop the New York and Los Angeles City Alliance Program; and (5) expand media communications to other primary areas of demand reduction.

Grant Details

Amount Awarded $10,499,534.00

Awarded on: 7/25/1996

Time frame: 11/1/1997 - 10/31/2000

Grant Number: 23957


Partnership for a Drug-Free America, Inc.

352 Park Avenue South, 9th Floor
New York, 10010-1728


Richard D. Bonnette
Project Director