This grant provides continued support for an ongoing national communications campaign to reduce the demand for illegal drugs. Continued funding for the Partnership for a Drug-Free America supports communications strategies to: (1) increase the message delivery to key strategic audiences, including pre-teens, teens, and inner-city at-risk youth, parents, employers, and other key influencers; (2) increase the saliency of illegal drugs with the media; (3) increase communications to the community level; (4) further develop the New York and Los Angeles City Alliance Program; and (5) expand media communications to other primary areas of demand reduction.
Amount Awarded $10,499,534.00
Awarded on: 7/25/1996
Time frame: 11/1/1997 - 10/31/2000
Grant Number: 23957