SmokeLess States Program - Capacity Building

The Foundation's SmokeLess States: National Tobacco Policy Initiative is a program that supports development and implementation of comprehensive statewide strategies to reduce tobacco use through education, treatment, and policy initiatives.Under this grant, the Nevada Statewide Tobacco Prevention and Control Coalition will develop a single statewide coalition to address tobacco issues in the State. Spearheading this capacity building effort is the American Cancer Society. Nevada has the highest overall rate of tobacco consumption in the nation, due to unique challenges presented by the lobbying power of the tourism industry, the income and educational levels of seasonally employed gaming workers susceptible to tobacco-related health problems and high percentage of young, uninsured workers. Foundation funds will be used to solidify the many independent groups and alliances working on tobacco control into a cohesive collective with a statewide agenda. Nevada will form five working committees to formulate strategies in their respective areas and accomplish common goals in: (1) policy development; (2) public education; (3) enhanced prevention and treatment; (4) enforcement of tobacco control laws; and (5) resource development. Nevada plans to counter messages sent by industry by reframing the "smokers rights" issues, particularly targeting 10 to 15 year olds through the leadership of Stop Teenage Addiction to Tobacco. Enforcement efforts will focus on initiating compliance with widely ignored laws which prohibit the sale of tobacco products to minors.This award was made with the understanding that no Robert Wood Johnson Foundation funds would be used for lobbying of any kind.

Grant Details

Amount Awarded $199,220.00

Awarded on: 7/28/1994

Time frame: 8/1/1994 - 7/31/1996

Grant Number: 24446


American Cancer Society, Inc., Nevada Division, Inc.

1325 East Harmon Avenue
Las Vegas, 89119-5900


Mandy A. Canales-Salazar
Project Director