Advertising/promotion influences on adolescent perceptions of smoking

The Foundation's Tobacco Policy Research and Evaluation Program was designed to provide support for research and evaluation projects that will produce policy relevant information about ways to reduce tobacco use in the U.S., especially among children and youth.The purpose of this project is to systematically examine adolescents' exposure to and perceptions of cigarette advertising and promotions in order to determine the tobacco industry's compliance with its voluntary Cigarette Advertising and Promotion Code. Three major studies include: (1) a survey to examine the nature and extent of smoking-related cues to which adolescents are exposed in the community via advertising and promotional materials; (2) an investigation to determine adolescents' perceptions of the tobacco industry's marketing materials; and (3) an analysis of the combined results of the survey and the investigation to understand how adolescents' real-world risk for smoking interacts with the smoking-related environment.

Grant Details

Amount Awarded $282,453.00

Awarded on: 11/23/1993

Time frame: 1/1/1994 - 5/31/1997

Grant Number: 22935


Stanford University School of Medicine

300 Pasteur Drive
Stanford, 94305-5119


June A. Flora
Project Director