Award of this grant will serve to comply with PBS requests concerning Public Television's acceptance of the Foundation-supported RLP production, "Wasted," dealing with consequences of teen drug use. Primary purpose of this grant is to win acceptance by PBS of "Wasted" from a presenting affiliate station in this case, WETA. Acceptance to include selection of a PBS air date, promotion of the film and airing it with full PBS carriage (341 stations) before the current school year ends. Funds will underwrite the wraparound program, including WETA studio costs, PBS promotion and satellite fees, producers costs, travel and lodging for participating experts, youth and production team members. A well promoted, prime time airing of this vehicle can attract an audience of 3 million to 5 million viewers from a target audience of parents and children. Success of this endeavor will enhance the project's prospects for achieving its primary goal of exposure in American classrooms. It will also serve to advance public recognition of the Foundation's substance abuse goal. Richard Hutton, Senior Vice President for Television Programming and Production, WETA, represents the presenting PBS affiliate for "Washington Week in Review"; MacNeil/Lehrer Newshour"; and "The Civil War."
Amount Awarded $85,500.00
Awarded on: 4/16/1992
Time frame: 4/20/1992 - 5/31/1993
Grant Number: 20147