Feasibility of using mass media to prevent tobacco/alcohol use among youth
The purpose of this project is to assess the feasibility of utilizing communication strategies to curb tobacco and alcohol use among children and youth. Specifically, the grantee will produce a detailed report assessing alternative investment strategies for implementing media campaigns. To accomplish this, the grantee will: (1) conduct an extensive review of the relevant literature and current commercial advertising restrictions and policies; (2) analyze the origins and content of pro- and anti-use media messages; and (3) interview experts in academe, advertising, the entertainment industry, government and elsewhere. The product of this study will be a report on the most promising opportunities for Foundation investment.
Amount Awarded $98,100.00
Awarded on: 4/18/1991
Time frame: 6/1/1991 - 2/29/1992
Grant Number: 18192