Hank Cardello of the Hudson Institute discusses some of the key findings from his new report, which shows how restaurant chains can benefit from increasing their sales of lower-calorie foods and beverages.
This new report joins a similar one from 2011. Together, they show that healthier products can contribute to a healthier bottom line for restaurant chains and major food and beverage companies.
This new report finds that restaurant chains that serve more lower-calorie foods and beverages have better business performance. Over five years, chains that increased the amount of lower-calorie options they served had better sales growth, larger increases in customer traffic, and stronger gains in total food and beverage servings than chains whose servings of lower-calorie options declined.Read more
In 2011, the same author released a report showing that food and beverage companies with a higher percentage of their sales coming from better-for-you (BFY) products perform better financially. These companies recorded stronger sales growth, higher operating profits, and better reputations than companies that sold fewer BFY products.