The Green House concept is challenging traditional views of long-term care. The project aims to establish small houses for long-term care needs, rather than the large-scale institutions traditionally associated with nursing homes. In this June 2008 Wall Street Journal article, "Rising Challenger Takes on Elder Care System," reporter Lucette Lagnado takes a closer look at the project.
Green Houses provide an environment in which residents receive nursing support and clinical care without the care becoming the focus of their existence. By altering the facility size, interior design, staffing patterns and methods of delivering skilled services to residents, the Green House model provides residents greater health and lifestyle benefits compared to residents of traditional nursing and assisted-living buildings. Early results show that Green House residents report higher satisfaction levels, less physical decline and less depression.