Social Media Measurement Meeting

On April 25, 2013, the Robert Wood Johnson Foundation (RWJF) hosted a convening of foundations, communication experts, evaluators, and data analysts to share best practices and learn from one another. Updates stemming from this meeting will be shared periodically, including new blog posts, resources, podcasts, and webinars.

Panel Presentations

  • The State of Social Media Measurement. Beth Kanter, author of Beth’s Blog: How Nonprofits Can Use Social Media, disussed the maturity of social media measurement and the possiblities for philanthropy.
  • One Foundation's Experience, Measuring the Value of Social. Mayur Patel of the Knight Foundation discussed how foundations have used social media tools in a variety of ways to expand their networks, gather insights and build new relationships. As a result, there’s a growing interest in developing better ways to measure the impact of their online efforts.
  • One Foundation's Experience, Measuring Social Media Impact. Katelyn Mack, a Consultant at FSG, invited meeting participants to take a closer look at the Knight Foundation’s Community Information Challenge. Two questions guided the evaluation of the Community Information Challenge: Are communities becoming more informed? Are communities becoming more engaged? Evaluators identified the need for a framework to understand the impact of a diverse set of information projects.
Computer keyboard, light shining on @ symbol.

As social media grows and is used widely across foundations, it is important to understand the impact of this set of tools on achieving objectives – both in terms of online and offline impact. Learn more about Robert Wood Johnson Foundation's work in this space.

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