Flip the Clinic

In a Culture of Health, individuals and families have the means—as well as the sincere opportunity—to make choices that lead to healthier lifestyles and better outcomes. To achieve this transformation, we need to work together to rethink how we deliver health care and how we engage in our own health. Flip the Clinic is a community of people sharing and encouraging the contribution of ideas to reimagine the medical encounter between patients and care providers.

Flip the Clinic is the creation of a cross-disciplinary team at the Robert Wood Johnson Foundation led by Thomas Goetz, who is also an author and the former executive editor of Wired. The idea is simple: What if we fundamentally changed the nature of the doctor-patient visit, in order to improve patient understanding, provider efficiency and health outcomes?

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Leslie Waghorn
Media Contact


Melissa Blair
RWJF Media Contact


Discovering New Ideas

We look far and wide, to the cutting edge and abroad, to discover new ways to improve our nation’s health.

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If Patients Are Flipped Out by Today's Physician Encounters, Why Not "Flip" The Clinic?

March 3, 2014 | Blog Post

This revolutionary concept gives patients the tools they need improve their own health and health care by transforming the doctor-patient relationship.