Often, we assume that we can inspire people to change their behavior by convincing them that if they take certain actions or make certain choices, they will achieve the result they desire. But people don’t always act rationally. Why else would so many of us skip medications our doctor has prescribed?
Behavioral economics seeks to understand how we make decisions, and what motives and incentives influence decision-making. With support from RWJF’s Pioneer Portfolio, the Center for Health Incentives and Behavioral Economics at the Leonard Davis Institute (CHIBE) at University of Pennsylvania is applying behavioral economics to health and health care to better understand how and why doctors and patients make the decisions they do.
Eight experiments testing a variety of motivators--from financial incentives to the way choices are presented--to encourage healthy behavior are currently underway. Read more.
Five experiments to test what can reduce the use of low-value services in health care—services that provide little or no benefit to patients and can even cause harm—will begin this fall.