Challenging the marketing of unhealthy foods in low-income communities of color, 2013

The Foundation's program, Communities Creating Healthy Environments: Improving Access to Healthy Foods and Safe Places to Play in Communities of Color, was designed to build state and national momentum to reverse the epidemic of childhood obesity through strategic investment in those communities most affected.This grant supports the DataCenter in furthering efforts of the Robert Wood Johnson Foundation (RWJF) to address childhood obesity through strategic investments in local advocacy and community-building. Specifically, DataCenter will support RWJF's Communities Creating Healthy Environments (CCHE) program by providing technical assistance to its community-based grantees and allied organizations on corporate research and the development of industry-focused campaigns to challenge the marketing of unhealthy foods in low-income communities of color. Specifically, DataCenter will develop profiles that help groups identify contact information, decision-making structure, and the track record of selected companies on food-related policy and marketing issues. Any campaigns that are developed will be in coordination with and complementary to priorities established by the food-marketing hub of the larger advocacy infrastructure. As deliverables, DataCenter will: (1) assist CCHE grantees in planning corporate and individual research for campaign development; (2) develop tools and curriculum for CCHE grantees for conducting research; and (3) facilitate workshops to help grantees use their research findings to focus and develop advocacy campaigns. DataCenter will not use the RWJF grant for direct or grassroots lobbying, including providing any assistance to any organization or project with respect to planning or carrying out lobbying activities.

Grant Details

Amount Awarded $35,000.00

Awarded on: 1/6/2013

Time frame: 1/1/2013 - 12/31/2013

Grant Number: 70657

Grantee

DataCenter

1904 Franklin Street, Suite 900
Oakland, CA, 94612-2923

510-835-4692
Website

Jay Donahue
Project Director

510-835-4692
Email

Miho Kim
Project Director

510-835-4692
Email

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