Designing innovations in tobacco cessation products and services to boost treatment use and national quit rates

The Academy for Educational Development (AED) partnered with IDEO, a leading global consumer product design firm, to develop, apply and refine principles for re-designing effective treatments to improve their appeal, delivery and use, especially among smokers in underserved low-income and racial/ethnic populations. Collaboratively, AED and IDEO plan to develop a low-cost "innovation kit" that describes the design process and includes instructions for conducting the key needs assessment and re-design activities that are part of IDEO's consumer-based design process.

Grant Details

Amount Awarded $100,000.00

Awarded on: 10/12/2007

Time frame: 11/1/2007 - 10/31/2009

Grant Number: 63363

Grantee

Academy for Educational Development Inc. (AED)

100 Fifth Avenue, 2nd Floor
New York, NY, 10011-6903

212-243-1110
Website

Todd M. Phillips
Project Director

202-884-8313
Email

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