Active for Life: Increasing Physical Activity Levels in Adults Age 50 and Older

The Foundation's program, Active for Life: Increasing Physical Activity Levels in Adults Age 50 and Older, was designed to encourage adults 50+ to increase activity levels by replicating proven programs in real-world settings and identifying and testing communication strategies for the promotion of physical activity.The purpose of this project is for Blue Shield of California to test the effectiveness of implementing the Active Choices telephone model program to increase the level of physical activity among their sedentary members. Populations targeted will be in San Mateo County, Los Angeles area, and southern California, including rural desert areas.

Grant Details

Amount Awarded $962,898.00

Awarded on: 1/17/2003

Time frame: 1/15/2003 - 2/29/2008

Grant Number: 47819

Grantee

Blue Shield of California

50 Beale Street
San Francisco, CA, 94105-5041

415-229-5041
Website

Mindy Morgen
Project Director

818-228-2665
Email