Applying Behavioral Economics to Perplexing Health and Health Care Challenges

2013 Call for Proposals

  • Release Date: March 1, 2013


Through this solicitation, we seek innovative proposals that apply the principles and frameworks of behavioral economics to persistent and perplexing health and health care problems. We hope to discover new interventions and insight that have potential to dramatically improve the way health care is delivered and health is promoted and preserved. We are particularly interested in supporting experiments that test innovative solutions to the challenge of reducing the use of low-value services in health care. This problem is particularly important given the rising costs and unaffordability of health care in the United States, but has been difficult to impact in part due to perverse incentives in a fee-for-service environment.

Total Awards

We expect to make approximately five awards of up to $200,000 each under this call for proposals. Projects will last for up to two years each.

Key Dates

  • March 11, 2013 (9:00–10:30 a.m. ET)—Informational Webinar (optional). A recording of the webinar is available.
  • April 17, 2013 (3:00 p.m. ET)—Deadline for receipt of 1,500-character brief proposal (description of the idea or experiment) and 1,000-character partnership plan.
  • May 29, 2013—Applicants notified as to whether they have been invited to submit a full proposal.
  • July 17, 2013 (3:00 p.m. ET)—Deadline for receipt of full proposals.
  • Mid-September 2013—Notification of awards.
  • November 15, 2013—Start of grants.

Eligibility and Selection Criteria

We encourage proposals from a range of disciplines, including, but not limited to, behavioral economics, decision theory, economics, public health, sociology, psychology, marketing, nursing and medicine. Preference will be given to applicants who are tax-exempt under Section 501(c)(3) of the Internal Revenue Code and are not private foundations as defined under Section 509(a).

Full eligibility and selection criteria can be found in the Call for Proposals.

April 17, 2013, 3:00 p.m. ET



For more information on the program and proposal submission requirements, please contact: