We seek innovative ideas that apply the principles and theories of behavioral economics to perplexing health problems. We are particularly interested in supporting either experiments or secondary data analyses that test innovative solutions to the challenges of obesity and consumer engagement.

This solicitation is a two-stage process. Under the first stage, applicants are asked to submit a 1500-character brief proposal that describes their idea.

Applicants of selected brief proposal ideas will be invited to submit full proposals.

Full selection criteria can be found in the Call for Proposals.

• This initiative is co-funded by the Robert Wood Johnson and Donaghue Foundations.
• We expect to make approximately 10 awards of up to $100,000 each under this call for proposals. Projects will last for up to eighteen months each.

• November 2, 2011 (3 p.m. ET)—Deadline for receipt of 1,500-character brief proposals (description of the idea or experiment).
• October 19, 2011 (11 a.m. ET)—Informational Webinar (optional). Post-webinar recording.
• November 17, 2011—Applicants notified as to whether they have been invited to submit a full proposal.
• December 21, 2011 (3 p.m. ET)—Deadline for receipt of full proposals.
• Mid March, 2012—Notification of awards.
• April 1, 2012—Start of grants.
• September 30, 2013—End of grants (note: no cost extensions will not be granted).
• October 2013—Grantees convene at the LDI Center for Health Incentives and Behavioral Economics at the University of Pennsylvania in Philadelphia, PA.

• We encourage proposals from a range of disciplines, including, but not limited to behavioral economics, decision theory, economics, public health, sociology, psychology, marketing, nursing and medicine.
• Preference will be given to applicants who are tax-exempt under Section 501(c)(3) of the Internal Revenue Code and are not private foundations as defined under Section 509(a).