New Campaign for Tobacco-Free Kids Website Helps Consumers Shop Tobacco-Free

Oct 20, 2014, 1:08 PM

Parents know how difficult it can be to find kid-friendly supermarket checkout counters without candy or magazines. Now a new mobile-friendly website from the Campaign for Tobacco-Free Kids offers parents a way to find retailers who don’t sell tobacco. Public health experts applaud its debut:  

  • Tobacco companies spend more than 90 percent of their annual $8.8 billion marketing budget at the point-of-sale in stores, and this marketing has been shown to increase youth tobacco use.
  • Every day, more than 2,800 U.S. kids try their first cigarette. That’s more than one million kids who take their first puff each year.
  • 5.6 million children alive today will die prematurely from smoking unless current trends are reversed.
  • An estimated 375,000 U.S. retail stores sell tobacco products. That sends a terrible message to kids that tobacco use is normal, acceptable and appealing.

The new website includes an interactive map that shows the locations of Tobacco-Free Retailers across the country. All CVS Pharmacies have just gone tobacco-free and other retailers who don’t sell tobacco include Wegmans and Target. As part of a new national campaign, stores that are tobacco-free can also display stickers from Tobacco-Free Kids.

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This commentary originally appeared on the RWJF New Public Health blog.