Jan 27, 2014, 12:00 PM, Posted by
We have evidence from the work of Nicholas Christakis and others that our health is influenced by our social network—our friends, family, co-workers and neighbors. With Microclinic International, we’re learning how and why health behaviors are spread socially and how to best harness social networks to manage chronic disease and improve health. Learn more in this NewPublicHealth interview with Daniel Zoughbie, PhD, MSc, of Microclinic International.
Jan 24, 2014, 8:00 AM, Posted by
If we're going to create a culture of health in this country, then we need to re-examine our influence strategies. In other words: We need to get better at delivering the exact right message or intervention that is most likely to get someone to take action that improves their health, their family or friends' health or the healthiness of their community. And that means we need to get better at microtargeting — applying the vast amounts of data available about people's habits and preferences to identify who is most persuadable.
I recently co-hosted an RWJF-funded Healthspottr Innovation Salon focused on the subject of microtargeting, where I met Ricky Gonzales of Enroll America and Erek Dyskant of BlueLabs, both of whom were on the Obama campaign's data analytics team. They talked about how they used microtargeting during the campaign and how those innovations may apply to health, something you can read more about in articles from The New York Times, Mother Jones, and the Wall Street Journal, among other sources. When I observed that several approaches they described might have applications for health and health care, Dyskant said, "Influencing people to make healthy decisions is much harder than getting someone to vote in a single election."
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Jan 21, 2014, 2:00 PM, Posted by
At this time of year, many of us find ourselves trying hard to stick to that New Year’s resolution to eat healthier. Here is some good news: simple changes in our environment can have meaningful, sustained effects on our ability to make healthy food choices.
Committing to a healthier diet and trying to lose weight is hard, and many people believe they can do it as long as they have the right motivation and attitude. We’ll say things like, “I’m going to eat better” or “I’m going to eat fewer unhealthy foods.” But that commitment can be tough when people face a variety of unhealthy choices and just a few healthy ones. Or when it’s hard to tell which is which.
Researcher and physician Anne Thorndike and her colleagues at Massachusetts General Hospital tested a novel idea: if all healthy food and drinks sold in the hospital cafeteria were labeled green, and all unhealthy items had red labels, would people make healthier choices?
Read more on the Culture of Health blog.
Dec 19, 2013, 8:00 AM, Posted by
Pioneer Blog Team
Dr. Sanjeev Arora, the social entrepreneur and creator of Project ECHO, sat down with PBS’ New Mexico in Focus to talk about how the medical education model is dramatically improving care across the state for some of its most vulnerable and underserved populations.
In this in-depth interview with PBS’ Gene Grant, host of New Mexico in Focus, Dr. Arora describes how Project ECHO is helping primary care clinicians and community health workers manage patients who have chronic conditions requiring complex care. He also reports on how Project ECHO is training a new wave of community-based addiction specialists to combat opiate addiction in New Mexico.
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Dec 17, 2013, 8:00 AM, Posted by
Those of us working to achieve a culture of health in this country need to practice the healthy habits we preach.
In Danielle Ofri’s recent New York Times op-ed, Why Doctors Don’t Take Sick Days, she describes a problem that’s persisted for ages, but that no one has created systems to solve: doctors refusing to call in sick. “From day one in medical training,” she writes, “the unspoken message is that calling in sick is for wimps.”
Her message hit home. Despite working for the country’s largest health foundation, I’m also guilty of coming to work sick, and of sending my kids to daycare sick, on days when I feel it would be disruptive to reschedule a day’s worth of meetings.
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