Dec 20 2011
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Influencing Teens Against Sugary Drinks with Calorie Signage: Recommended Reading

Teenagers from lower-income, predominately Black neighborhoods in Baltimore purchased sugary beverages after seeing calorie information on signs posted in convenience stores, according to a study published in the American Journal of Public Health last week.

The study, which was supported by the Robert Wood Johnson Foundation through its Healthy Eating Research program, found that providing any calorie information reduced the odds that teenagers would purchase a sugary drink by about 40 percent. Calorie information provided as a physical activity equivalent was most effective—such as, "To burn off the calories in a single bottle of soda or fruit drink, you would have to jog for 50 minutes."

>>Read the full article here.

>>Stay up-to-date on efforts to reverse the nation’s childhood obesity epidemic. RWJF sends a weekly roundup of news, events and policy updates regarding childhood obesity and related issues. To get these updates, visit my.rwjf.org and sign in. Once you’re logged in, visit the Email Services page and select the Childhood Obesity Weekly Policy Update.

Tags: Food Marketing, Nutrition, Obesity, Public and Community Health, Recommended Reading