Category Archives: Alcoholism
Lipstick & Liquor, a recently released documentary, takes a close-up look at a secret that is killing women and harming their families. Excessive alcohol use is the third leading cause of preventable death among women between the ages of 35 and 55. Excessive drinking among women is also a contributing factor in one-third of suicides, one-fourth of accidental deaths and one-half of traffic deaths. Significantly, drinking is more likely to reach advanced stages before it is discovered.
The film, which will launch on iTunes and Amazon.com in December, shares the stories of four women and their struggles with alcoholism. The goal of the film, says Lori Butterfield, the film’s writer and producer as well as a senior vice president of creative content for Home Front Communications, is to help women everywhere shake off the stigma associated with women alcoholics, and to provide understanding and insight into the struggle to stay sober. The documentary includes expert commentary from medical researchers, addiction specialists and authors who shed light on the conditions impacting the increase in alcohol use and abuse among American women.
NewPublicHealth recently spoke with Lori Butterfield about the film.
NPH: How did the documentary come about?
Lori Butterfield: My interest in raising awareness began with a story about a woman named Diane Schuler. In the summer of 2009, Diane made headlines after killing herself and seven other people while driving the wrong way on the Taconic Parkway in Westchester County, New York. The toxicology report showed that Diane had been drinking and yet her husband and other family members came out very publicly and said, “Oh she would never do that, she was a wonderful mother, she was a perfect wife.” And I remember thinking at the time, how could someone hide their alcoholism so well that their own family had no idea? That story really stuck with me.
Then, in November of that year, I was overseeing a video project for an Ad Council campaign about “Buzzed driving” [see recent Buzzed Driving campaigns from the Ad Council]. That’s when I read a very startling statistic. It said the number of DUI arrests for women had shot up more than 30 percent in the last decade while the rate for men was actually going down. And I also read that binge drinking for women was on the rise, so something was happening, but I wasn’t quite connecting the dots.
>>NewPublicHealth is kicking off a new series to highlight some of the best public health education and outreach campaigns every month. Submit your ideas for Public Health Campaign of the Month to info@newPublichealth.org.
Why limit your good ideas for improving population health to just one country when all the world can be your stage—to share and learn?
That’s the thinking behind Creative for Good, a new website developed by the Ad Council, a non-profit developer of public service advertisements (PSA) in the United States, Ketchum Public Relations and the World Economic Forum. The new site offers more than 60 U.S. and international case studies and well as a primer to help organizations plan and execute their own PSAs.
Creative for Good grew out of the World Economic Forum Summit in Dubai two years ago, with the goal of helping countries around the world increase the quantity and effectiveness of social cause marketing.
PSA examples on the site include:
New funding by the National Institutes of Health (NIH) is aimed at improving treatment for bacterial infections, treating alcohol dependence and determining effective drugs for long-term diabetes treatment.
- Antibiotic Resistance: Duke University has been awarded $2 million by the NIH for a clinical research network focused on antibacterial resistance. Funding could rise to close to $70 million by 2019. According to the NIH, bacterial infections resistant to antibiotic drugs were first reported more than 60 years ago and since then have become more common in both health care and community settings. In some cases, no effective antibiotics exist. The funding will be used to conduct clinical trials on new drugs, optimizing use of existing ones; testing diagnostics and conducting research on best practices for infection control.
- Alcohol Dependence: A new study funded by the NIH and published in the Journal of Addiction Medicine finds that the smoking-cessation drug varenicline (brand name Chantix), significantly reduced alcohol consumption and craving among people who are alcohol-dependent. “Current medications for alcohol dependence are effective for some, but not all, patients. New medications are needed to provide effective therapy to a broader spectrum of alcohol dependent individuals,” said says Kenneth R. Warren, PhD, acting director of the National Institute on Alcohol Abuse and Alcoholism, part of NIH. Participants who took varenicline, compared with those taking a placebo, decreased their heavy drinking days per week by nearly 22 percent.
- Diabetes: The NIH is currently recruiting volunteers for a study to compare the long-term benefits and risks of four widely used diabetes drugs in combination with metformin, the most common first-line medication for treating type 2 diabetes. The study is important because if doctors find that metformin is not effective enough to help manage type 2 diabetes, they often add another drug to lower blood glucose levels. However, there have been no long-term studies on which of the add-on drugs are most effective and have fewest side effects. The study will compare drug effects on glucose levels, adverse effects, diabetes complications and quality of life over an average of nearly five years and will enroll about 5,000 patients at 37 study sites.
The first Vital Signs health indicators report of 2013 from the U.S. Centers for Disease Control (CDC) and Prevention finds that binge drinking is too often not recognized as a women’s health problem. The report found that nearly 14 million U.S. women binge drink about three times a month, and consume an average of six drinks per binge. CDC researchers determined the rate of binge drinking among U.S. women and girls by looking at the drinking behavior of approximately 278,000 U.S. women aged 18 and older for the past 30 days through data collected from the 2011 Behavioral Risk Factor Surveillance System, and for approximately 7,500 U.S. high school girls from the 2011 National Youth Risk Behavior Survey.
For women and girls, binge drinking is defined as consuming four or more drinks on one occasion. Drinking excessively, including binge drinking, causes about 23,000 deaths among women and girls in the United States each year. About 1 in 8 women and 1 in 5 high school girls report binge drinking, with the practice most common among women ages 8-34, high school girls, whites, Hispanics and women with household incomes of $75,000 or more. Half of all high school girls who drink alcohol report binge drinking.
The National Prevention and Health Promotion Strategy is about to celebrate its first anniversary. The Strategy offers a comprehensive plan aimed at increasing the number of Americans who are healthy at every stage of life. A cornerstone of the National Prevention Strategy is that it recognizes that good health comes not just from receiving quality medical care, but also from the conditions we face where we live, learn work and play such as clean water and air, safe worksites and healthy foods. The strategy was developed by the National Prevention Council, which is composed of 17 federal agencies including the Department of Agriculture, the Department of Education, the Department of Housing and Urban Development, the Office of National Drug Control Policy and others.
As the Strategy is rolled out, NewPublicHealth will be speaking with Cabinet Secretaries, Agency directors and their designees to the Prevention Council about the initiatives being introduced to help Americans work toward the goal of long and healthy lives.
This week, NewPublicHealth spoke with Mary Engle, Director of the Federal Trade Commission's (FTC) Division of Advertising Practices, and National Prevention Council designee.
NewPublicHealth: Why is health a priority for the FTC? Why was it important for FTC to be involved in the development of the National Prevention Strategy?
Mary Engle: When you think about our mission, which is to protect consumers and maintain competition in the marketplace, health is such an important part of that. We want to make sure consumers aren’t misled about health services and products marketed to them and that they don’t pay more than they need to.
Initiatives that are a priority for us include combating deceptive advertising of fraudulent cure-all claims for dietary supplements and weight loss products; monitoring and reporting on the marketing of food to children as well as alcohol and tobacco marketing practices; and developing consumer education materials designed to empower consumers to make informed health care decisions and to avoid fraud.
NPH: What FTC initiatives support the National Prevention Strategy?
The January 2012 issue of Vital Signs, the monthly health indicator report from the Centers for Disease Control and Prevention (CDC), finds that more than 38 million U.S. adults binge drink an average of four times a month and the most drinks they consume, on average, is eight.
Binge drinking is defined as consuming four or more drinks for women and five or more drinks for men. Excessive alcohol consumption, including binge drinking, causes more than 80,000 deaths in the U.S. each year.
The Vital Signs report is based on the Behavioral Risk Factor Surveillance Survey (BRFSS), which includes self-reporting about binge drinking within the last thirty days. The report includes data on 458,000 U.S. adults aged 18 years and older. The numbers are higher than for the year before because, for the first time, the information includes cell phone users. Researchers have found higher rates of binge drinking among cell phone users because they tend to be disproportionately younger males.
The report has some startling numbers:
- Binge drinking is more common among young adults ages 18 to 34, but people age 65 and older who report binge drinking, do so more often—an average of five to six times a month.
- Binge drinking is more common among those with household incomes of $75,000 or more, but the number of drinks consumed per binge drinking occasion is significantly higher among those with household incomes of less than $25,000—a whopping eight to nine drinks.
Dafna Kanny, PhD, an author of the report, who is an epidemiologist in the division of Adult and Community Health at CDC’s National Center for Chronic Disease Prevention and Health Promotion, told NewPublicHealth that much of the binge drinking problem in the U.S. stems from the fact that “alcohol is relatively cheap, widely available, heavily promoted and too often not seen as a public health problem, which makes it a behavior of choice.”
Kanny says strong local and state alcohol polices, such as fewer outlets and hours for alcohol sales, and stricter penalties for selling alcohol to minors, can help reduce binge drinking. Kanny says the Alcohol Policy Information System, a resource from the National Institutes of Health, is an excellent source of ideas on alcohol policies that local and state governments can implement.
The silver bullet, says Kanny, would be policies that affect the most people with the least amount of efforts, such as alcohol-related policies from CDC’s Guide to Community Preventive Services.
Alcohol consumption is also impacted by liquor firms’ efforts in social media. The Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health has recently released a four-part YouTube movie that looks at the industry’s push into digital marketing and a new brochure that looks at underage youth exposure to alcohol marketing in magazines, on radio and television and on social marketing platforms. For example, ten leading alcohol brands have more than 16.5 million people "liking" their Facebook brand pages.
“[Alcohol] brands are now taking their messages… to social media platforms such as YouTube, Flickr, Twitter and Facebook,” said David Jernigan, director of the Center. “As teens are early adopters of social media and there are viral elements of this media, parents need to be more aware of this marketing and educate their children about the real harms of underage drinking in spite of the industry’s message of glamour and allure.”
The Center on Alcohol Marketing and Youth was launched in 2002 at Georgetown University with funding from The Pew Charitable Trusts and the Robert Wood Johnson Foundation. The Center moved to the Johns Hopkins Bloomberg School of Public Health in 2008 and is currently funded by the CDC.