Category Archives: Education and training
This week, NewPublicHealth will run a series on new and creative public health campaigns that aim to improve the health of communities across the country through the use of public service announcements, infographics and more. Stay tuned to learn more about a new campaign each day.
It’s no secret that getting a better education is linked to having a longer, healthier life. But the flip side is also true: Habitual truancy—an excessive number of unexcused absences from school by a minor—has been identified as an early warning sign that kids could be headed toward delinquency; substance use and abuse; social isolation; early sexual intercourse; suicidal thoughts and attempts; and dropping out of high school, according to a 2009 report prepared for the U.S. Department of Justice Office of Juvenile Justice and Delinquency Prevention.
That’s why Hawaii’s Truancy Reduction Demonstration Project and the College of Education, University of Hawaii, launched a series of public service advertisements (PSAs) to try to inspire kids to stay in school. The 30-second spots emphasize that school is where kids’ dreams grow; that education is a gift; and that teachers, families and students are together accountable for kids’ learning.
Meanwhile, New York City launched the School Every Day Campaign to fight truancy, informing parents that students who miss 20 days of school or more in a single year have a significantly decreased chance of graduating from high school. The outdoor ads—created with support from the Ad Council and AT& T—address a hot topic, considering that one out of five public school students in New York City miss that much school in a given year.
Messages such as these really can make a difference. In 2006, the public school graduation rate in Spokane, Wash., was less than 60 percent; by 2013, it had leaped to nearly 80 percent, thanks largely to the “Priority Spokane” campaign. A 2014 winner of the Robert Wood Johnson Foundation’s Culture of Health Prize, the campaign emphasizes education as a catalyst for better health and brighter futures.
“We’re using educational attainment as a lens for improving health,” said Alisa May, executive director of Project Spokane. “We’re beginning to see real signs of success in our work.”
Spokane County Commissioner Shelly O’Quinn agrees: “Spokane County’s focus on educational success and other areas is improving the health of our children. Healthy children become healthier students and adults, and everything we are doing now gives them the foundation they need to succeed after they graduate.”
Earlier this year, Spokane County, Wash.,was chosen by the Robert Wood Johnson Foundation (RWJF) as a Culture of Health Prize winner for its efforts to improve community health by increasing graduation rates. As part of a new ongoing series, Health Affairs blog has featured a piece by local Spokane leader Ben Smith on the community’s health successes.
Just eight years ago, the high school graduation rate for Spokane Public Schools was below 60 percent and 18 percent of the county’s students lived in poverty. In addition, the students who did attend college or technical school often failed to earn their degree, leaving them unprepared to fill available positions in the county’s more technical fields.
To address these issues, Priority Spokane emerged from a collaboration of local businesses, educators, health organizations and community nonprofits—all committed to improving the future of Spokane County residents by improving education. A report linking lack of education to poorer health helped spur a dramatic change. Over the next several years, the county emphasized increased collaboration and a clear vision to improve the high school graduation rate to 79.5 percent overall.
Spokane County’s efforts include:
- Training teachers and childcare workers to mentor children who experience traumatic home events.
- Developing an early warning system for at-risk students.
- Establishing community attendance support teams that reengage truant students in school.
- Starting Spokane Valley Tech, a high school designed to help students build careers in science, technology, engineering and math.
To learn more about Spokane’s prize-winning efforts to improve health, read the Health Affairs blog post.
>>Bonus Content: Watch a NewPublicHealth video on Spokane's efforts to build a Culture of Health.
In Shasta County, Calif., the Shasta County Health and Human Services Agency is using a County Rankings & Roadmaps grant to realize the “Shasta Promise,” which helps young people in the community prepare for success in any post-secondary school option so that they can obtain high-skill, high-income jobs that will yield long-term health benefits.
High poverty rates, low educational attainment and lack of employment opportunities are among the factors that make Shasta one of the least healthy counties in California. Only 19.7 percent of Shasta County’s adult population age 25 or older has a bachelor’s degree or higher, compared to 30.2 percent statewide. The goal of Shasta Promise is to increase awareness of and preparedness for post-secondary education. The program provides students in middle school, high school and college with the guidance and support they need to overcome barriers to pursuing higher education, and encourages a culture of college attendance among county residents.
To accomplish this, the county is implementing a newly-established College and Career Readiness Strategic Plan:
- School leaders and counselors are being provided with a training curriculum and sessions to help them get students ready for college.
- Parent focus groups are being convened to inform the development of an engagement plan between the schools and families.
- Written policies are being developed for local colleges to accept all county students who meet enrollment requirement.
- An agreement is being secured from Southern Oregon University to charge in-state tuition for Shasta County students who are admitted.
NewPublicHealth recently spoke with Charlene Ramont, a public health policy and program analyst with the Shasta County Health and Human Services Agency, and Tom Armelino, Shasta County’s Superintendent of Schools, about the Shasta Promise.
NewPublicHealth: What is the mission of the project?
Charlene Ramont: Our aim is to give every student, every option. We want all students, when they graduate from high school, to be prepared for all options post high school. When they graduate, they need to be prepared to join the military if they so choose, they need to be prepared to go to college if they so choose, they need to be prepared to go to a trade school or a certificate program.
>>NewPublicHealth continues a new series to highlight some of the best public health education and outreach campaigns every month. Submit your ideas for Public Health Campaign of the Month to info@newPublichealth.org.
With only nine percent of current college students actively choosing teaching as a career, the Ad Council has launched a new PSA series to help recruit more students to join the ranks of educators. The need is critical. The worry: Half of all teachers are eligible to retire in the next decade, according to Ad Council research, leaving the potential for critical shortages for trained professionals across the United States.
Education is not just a rung to the best job possible—research shows that education is also critical for improving the health of individuals and communities. An infographic created last year by NewPublicHealth to showcase the goals of the National Prevention Strategy—a strategic plan across federal agencies to improve U.S. population health—illustrated key links between education and health, including:
- Each additional year of schooling represents an 11 percent increase in income
- The more years of education a mother attains, the more likely her infant is to survive and thrive
Some of the taglines of the PSA series, designed to appeal to both students and mid-career professionals, include:
- I’m a teacher, I make more
- You don’t need to be famous to be unforgettable
- You wanted to be a teacher when you were 12 years old; it’s time to put it back on your list