Category Archives: Video

Nov 15 2013
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‘Culture of Health Hangout’: The Continuing Evolution of Public Health Departments

Earlier this week, the Robert Wood Johnson Foundation held its first ever “Culture of Health Hangout,” a new series meant to explore what communities across the country are doing to advance and transform public health. This first foray looked at how public health departments have evolved in recent years, and are continuing to evolve to meet the changing needs of the communities they serve. The panel was moderated by Paul Kuehnert, RWJF senior program officer and Public Health team director.

file Muntu Davis, Alameda County

According to Muntu Davis, Public Health Director and County Health Officer of Alameda County, the core role of public health hasn’t really changed—public health departments and officials continue to gather and analyze data to explain what’s happening to the health of a community. However, what has changed is where they put their focus. Now, in health departments across the country, the focus is not simply on individual decisions, but on social and economic factors that dictate which options are truly available.

“Although it does boil down to an individual choice, if there’s no opportunity there for communities, then ‘health’ is definitely not an easy choice to make,” said Davis.

One of the more innovative approaches his health department has undertaken is utilizing maternal and child health workers to provide, in addition to their traditional work, financial coaching to people who may be of lower incomes. “Studies have shown link between income, wealth and life expectancy,” said Davis, and that’s what makes it important for public health to help support not just the immediate health need but also “the full picture of what might be shaping their health.” These workers are able to provide education and assistance, while also linking them to financial coaching and tools that can help them manage the money they have.

file Karen DeSalvo, New Orleans

Karen DeSalvo, City of New Orleans Health Commissioner, spoke extensively on the importance of community partnerships when it comes to advancing community health. She said Hurricane Katrina was, in a way, a “catalyst for change” that enabled the entire community to hit the reset button, assess where they were and determine how best to move forward together. One of the first realizations was that the city simply did not have a strong enough local health department.

“It allowed us to begin planning, and to decide to move away from an expensive, hospital-based system to one that was more about prevention and primary care,” she said. “And over the course of years, once we stabilized that infrastructure at the frontline of primary care and moved more toward prevention, the glaring need to have a strong public health department became obvious.”

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Nov 5 2013
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APHA 2013: Preparedness Lessons From Hurricane Sandy

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Just over a year ago, Hurricane Sandy made landfall in the United States. Estimated damage came to $65 billion, at least 181 people in the United States died and power outages left tens of millions of people without electricity for weeks.

In the aftermath of this devastating event, the public health community continued efforts to make Americans aware that public health needs to play a much larger role in emergency response and recovery.

And in an American Public Health Association (APHA)-sponsored session on Wednesday, panelists discussed how they can draw on disaster response incidents to analyze policy implications for preparedness and response efforts to protect the health of workers, communities and the environment—with particular emphasis on promoting health equity.

"Addressing health disparities and environmental justice concerns are a key component of Sandy impacted communities," said the moderator of the panel, Jim Hughes of the National Institute of Environmental Health Sciences (NIEHS).

Kim Knowlton of the Natural Resources Defense Council and Columbia Mailman School of Public Health stressed that public health needs to advance environmental health policies post-Sandy, especially in regards to helping vulnerable populations.

"Climate change is a matter of health. It's such a deep matter of public health," she said. "We have to make a bridge between public health and emergency response preparedness communities," adding that "This is also an opportunity for FEMA to put climate change into their process for hazard mitigation planning and risk assessment.”

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May 30 2013
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Faces of Public Health: Peggy Conlon, Ad Council

file Peggy Conlon, Ad Council

“We know PSA campaigns can make a big impact; that they can improve people’s lives.”

The Advertising (Ad) Council has just launched a new version of its digital distribution platform, PSA Central, which is geared toward PSA directors and media outlets, but is also valuable for anyone who wants to share the messages including educators and public health practitioners. The site offers easy access to video, print, radio, online, mobile and outdoor media public service advertisements that range from bullying prevention to food safety education.

Public Service Advertisements (PSAs) may actually date back to the civil war when newspapers offered free advertising space to the U.S. government to advertise bonds whose revenues were used to pay for the war effort. These days, PSAs are much more likely to be public safety messages such as a United Kingdom video PSA, downloaded over 2 million times on YouTube, reminding people just why they should buckle up in a car. And more importantly, these efforts are being measured and tracked to show impact on health behavior change and health outcomes, such as the Ad Council’s drunk driving prevention campaign that has encouraged 70 percent of Americans to take action to stop a friend from driving drunk.

Ad Council's iconic Friends Don't Let Friends Drive Drunk campaign

NewPublicHealth recently spoke with Peggy Conlon, president and CEO of the Ad Council, about the public health messages PSAs can convey and how new media has expanded their reach.

NewPublicHealth: How have PSAs evolved over the years?

Peggy Conlon: PSAs have evolved quite a bit. The Ad Council is 71 years old and back in the earliest days PSAs were seen in newspapers and heard over the radio. Since then they have been showcased on just about all media platforms. In the 90s we were introduced to the Internet and everything changed forever. The Internet added another new dimension to our ability, in a very tangible and personal way, to engage communities around social issues.

NPH: What are some of the most effective and iconic campaigns in public service advertising?

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Mar 28 2013
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Coming Together in a Public Health Crisis: Stories from the Front Line

Hurricane Sandy devastated much of the Atlantic coastal region—particularly New Jersey, where public health and other agencies from across the state came together to prepare for and respond to the extreme weather event. Ocean County alone saw more than 250 public health department employees working day and night to help the county’s 576,000 residents.

As part of its coverage on the public health response to Hurricane Sandy, the Robert Wood Johnson Foundation created a series of videos featuring public health officials and those touched by the disaster.

>> Go here to read more about Hurricane Sandy and watched the RWJF video "Unwavering: Public Health's Dedication in the Wake of Hurricane Sandy."

In this video, Christopher Rinn, Assistant Commissioner of the Division of Public Health Infrastructure, Laboratories and Emergency Preparedness for the New Jersey Department of Health, describes how the public health department led the response to Hurricane Sandy by collaborating across acute care hospitals, EMS agencies, local health departments, home healthcare agencies, private sector partners and other sectors of the community.

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Nov 9 2012
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VIDEO: Adewale Troutman on a Hopeful Future for Public Health

Inspired by the 2012 American Public Health Association (APHA) Annual Meeting, the Robert Wood Johnson Foundation recently talked with a range of national thought leaders to discuss what’s needed—and what works—to achieve better health.

Today, we're featuring video interviews with Adewale Troutman, MD, MPH, CPH, President-elect of the APHA.

Troutman spoke about how looking back on his own personal story—how far he’s come to get where he is today—makes him hopeful for the future.

He also discussed how working with non-traditional partners can help public health departments address social determinants of health such as housing, education, urban blight and crime. This leads to fairer, healthier communities.

Nov 8 2012
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VIDEO: Reed Tuckson on Advanced Data and a Holistic Approach to Public Health

Inspired by the 2012 American Public Health Association (APHA) Annual Meeting, the Robert Wood Johnson Foundation recently talked with a range of national thought leaders to discuss what’s needed—and what works—to achieve better health.

Today, we're featuring video interviews with Reed Tuckson, MD, Executive Vice President and Chief of Medical Affairs for UnitedHealth Group.

Tuckson spoke with us about utilizing ever-advancing data sets and engendering public trust in order to improve individual and public health.

He also discussed how patient-centered care and the social determinants of illness must be approached and considered together in order to improve public health in communities.

Nov 7 2012
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VIDEO: Mel Kohn on the Future of Public Health

Inspired by the 2012 American Public Health Association (APHA) Annual Meeting, the Robert Wood Johnson Foundation recently talked with a range of national thought leaders to discuss what’s needed—and what works—to achieve better health.

Today, we're featuring video interviews with Mel Kohn, MD, MPH, Public Health Director and State Health Officer for Oregon.

Kohn spoke with us about the important roles that law and policy will play in the future of public health—especially as health care reform continues and expands.

He also explained how injury prevention, while a relatively new area of practice in the world of public health, can help to dramatically reduce human and financial costs for both individuals and communities.

Nov 6 2012
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VIDEO: Ron Chapman on Transforming Public Health

Inspired by the 2012 American Public Health Association (APHA) Annual Meeting, the Robert Wood Johnson Foundation recently talked with a range of national thought leaders to discuss what’s needed—and what works—to achieve better health.

Today, we're featuring video interviews with Ron Chapman, MD, MPH, Director of the California Department of Public Health.

Chapman spoke with us about the current national opportunity to transform public health by making quality improvement and performance management “a way of life.”

He also discussed how collaborating with city planners, the business community, transportation officials and others can enable us to build healthier communities from the ground up.

Nov 5 2012
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VIDEO: Alex Briscoe on the Future of Public Health

Inspired by the 2012 American Public Health Association (APHA) Annual Meeting, the Robert Wood Johnson Foundation recently talked with a range of national thought leaders to discuss what’s needed—and what works—to achieve better health.

Today, we're featuring video interviews Alex Briscoe, director of the Alameda County Health Care Services Agency.

In the first video, Briscoe talks about the connection between health, wealth, race and class. Briscoe says, "it's now harder to get out of poverty than in the history of our civilization." Watch the video:

Briscoe also talked about how we can shift the power dynamic that exists between consumer and physician. How can we empower patients to realize that they are their own best clinician? Briscoe shares his ideas:

Finally, Briscoe talks about "the trump card" in achieving better health outcomes: the resilience of communities and individuals. Watch the video:

Sep 6 2012
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Brazil Group Sends a Memorable Pedestrian Safety Message

How do you get a public health message to stick? That’s the ultimate quest. And clever thinking is behind some recent campaigns including PSAs by “Glee” cast members to urge  teens to stop texting when they drive, and the “Tips From Former Smokers” series from the Centers for Disease Control and Prevention, which shows the potential ravages of smoking.

A novel and very memorable campaign by a Rotary Club in Brazil joins the list. As reported by The Atlantic Cities, the club was determined to help lower the country’s high pedestrian fatality rate and so engaged some local athletes to make absolute sure that pedestrians can safely cross the crosswalk, with no cars in the way.

The campaign, called “Respect Life, Respect the Crosswalk,” goes to new heights in pursuit of the public’s health. Watch the video to see how…

>>Read the full story from The Atlantic Cities.

>>Watch the video: