Category Archives: Public Health Campaign of the Month
Public Health Campaign of the Month: Who's Next?
NewPublicHealth is looking to highlight some of new and captivating public health education and outreach campaigns through our Public Health Campaign of the Month series. Have you worked with a successful and innovative campaign to help spread awareness of public health issues and engage your community in healthier behaviors? We want to recognize the great effort put into those campaigns and the positive work they are doing, so nominate them!
Campaigns could include videos, public service announcements in print or in video, websites, infographics, social media efforts, or other ways to spread the word about a particular public health issue.
To submit a campaign to be considered for the Public Health Campaign of the Month please send the following items to info@newpublichealth.org:
- Name of the Campaign
- Location
- Website
- Related image
- What public health issue does it address, and what's the scope of the problem?
- What methods are being used to address the issue?
- What results have you seen thus far? Is it catching a lot of attention?
- Contact information
Complete submissions will then be evaluated based on innovation, the ability for the campaign to be replicated in other areas, its potential for impact on the community. If your campaign is selected to be featured as an upcoming Public Health Campaign of the Month, we will contact you with any further questions.
>>Don’t forget to check back to see the latest innovative public health campaigns at NewPublicHealth!
Public Health Campaign of the Month: Werner Herzog’s “From One Second to the Next”
>>NewPublicHealth continues a new series to highlight some of the best public health education and outreach campaigns every month. Submit your ideas for Public Health Campaign of the Month to info@newPublichealth.org.
“Oh my gosh, what have I done?” That’s the first question a man asked himself after he looked up from texting “I Love You” to his wife, to find that his car had crashed into a buggy carrying an Amish family and killing three of their children. That story, and three others, make up a new 36-minute video by acclaimed documentary film maker Werner Herzog, “From One Second to the Next.” The video was produced for AT&T and supported by Sprint, T-Mobile and Verizon, to show drivers of all ages what can happen when texting while driving. In the documentary, what happens is that five people die, two have their health ruined and bills pile up into the millions, and one sees his injuries put an end to his career.
Wireless firms hope to distribute the film to tens of thousands of high schools, safety organizations and through government agencies for maximum impact.
According to the National Highway Safety Administration, 3,000 people were killed in distracted driving accidents in 2011 alone. “When you get a message while driving, it’s hard not to pick up your phone,” said Herzog. “With this film, we want to help make people more aware of the potential consequences of that action.”
Public Health Campaign of the Month: Creative for Good
R UV Ugly Campaign
>>NewPublicHealth is kicking off a new series to highlight some of the best public health education and outreach campaigns every month. Submit your ideas for Public Health Campaign of the Month to info@newPublichealth.org.
Why limit your good ideas for improving population health to just one country when all the world can be your stage—to share and learn?
That’s the thinking behind Creative for Good, a new website developed by the Ad Council, a non-profit developer of public service advertisements (PSA) in the United States, Ketchum Public Relations and the World Economic Forum. The new site offers more than 60 U.S. and international case studies and well as a primer to help organizations plan and execute their own PSAs.
Creative for Good grew out of the World Economic Forum Summit in Dubai two years ago, with the goal of helping countries around the world increase the quantity and effectiveness of social cause marketing.
PSA examples on the site include:
