Category Archives: Public Health Campaign of the Month

Jul 24 2014
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Public Health Campaign of the Month: A Public Health Reason to Post a Selfie

NewPublicHealth continues a new series to highlight some of the best public health education and outreach campaigns every month. Submit your ideas for Public Health Campaign of the Month to info@newpublichealth.org.

The March of Dimes has launched a PSA “selfie” campaign to remind women that if a pregnancy is healthy then it’s best to aim for at least 39 completed weeks of gestation before scheduling a delivery. The campaign features photos of women well into their pregnancies—bellies out to there and all with broad smiles.

According to the March of Dimes, important development of the brain, lungs and other organs occurs during the last weeks of pregnancy. The organization, along with state and local health departments, has increased its attention on the issue in the last few years.

“Every week of pregnancy is crucial to a newborn’s health,” said March of Dimes President Jennifer L. Howse, MD. “We believe that using ‘selfie’ photos will help reach today’s mothers-to-be, so they understand that healthy babies are worth the wait.”

The campaign photos all come (with permission) from women who have downloaded a free March of Dimes app, Cinemama, which lets expecting moms take and store selfies to give them a photo record of their pregnancies. Television stations across the country are giving free air time to broadcast the PSA.

>>Bonus Link: Read more on NewPublicHealth about maternal and infant health.

Jun 24 2014
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Public Health Campaign of the Month: National Crime Prevention Council, AAP Campaigns Urge Firearm Safety

NewPublicHealth continues a new series to highlight some of the best public health education and outreach campaigns every month. Submit your ideas for Public Health Campaign of the Month to info@newpublichealth.org.

Two national multimedia campaigns are urging precautions and safe practices when it comes to firearms and children.

The National Crime Prevention Council (NCPC)—in partnership with the Ad Council and funded by the Bureau of Justice Assistance—has launched the Safe Firearms Storage campaign to encourage owners to make safe firearms storage a priority. According to a study by the RAND Corporation, about 1.4 million homes have firearms stored in a way that makes them accessible to children, at–risk youth, potential thieves and people who could harm themselves or others.

“We teach all drivers to buckle up in case of accidents and to lock their cars,” said Ann M. Harkins, President and CEO of the NCPC. “The same logic applies to this campaign; we want owners to lock up their firearms to prevent accidents and keep them out of the wrong hands. Safe storage ensures that owners are doing their part to increase public safety.”

In addition to a website, the NCPC campaign features television, radio, print, outdoor and online PSAs that call on firearms owners to use safety devices such as trigger locks, as well as to store ammunition in a separate locked container. A “Snapguide” illustrates options for properly storing a firearm in a household, and the website also offers resources to help firearm owners talk with their children about firearm safety.

The American Academy of Pediatrics (AAP), in partnership with the Brady Center to Prevent Gun Violence, is also making a beginning-of-summer push as part of its ongoing ASK campaign—“Asking Saves Kids”—to remind parents to ask whether there is an unlocked, loaded gun in a home before a child goes on a play date. A response of “yes” should be followed with questions about where the gun is and whether the children will be supervised. Concerned parents should then not be afraid to suggest the children play somewhere else, such as a playground or another home without a gun.

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Mar 10 2014
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Public Health Campaign of the Month: Save the Fairy Tale Kingdom with Your Toothbrush!

NewPublicHealth continues a new series to highlight some of the best public health education and outreach campaigns every month. Submit your ideas for Public Health Campaign of the Month to info@newpublichealth.org.

Recent dental surveys find that less than half of children in America brush their teeth twice a day and research shows that dental decay is the most common chronic childhood disease in the United States.

To encourage kids to brush their teeth, the Ad Council recently launched a neat mobile app aimed at bringing public service announcements (PSAs) right to where they can be most useful—in this case, the bathroom sink. The new PSA is called “Toothsavers” and it's designed to encourage kids to brush their teeth for two minutes, twice a day.

Toothsavers is available free on the web at 2min2x.org/PlayToothsavers and as a downloadable app for iOS and Android (both smartphones and tablets).

The back story of Toothsavers is that an evil sorceress has cast a wicked spell, leaving everyone’s mouths to rot and be overrun by cavities. Now it's up to little toothbrushers to help Toothy and the Toothsavers save everyone's teeth!

Kids use the app to swipe and tab in order to brush and scrub away the spell for each of the kingdom’s denizens, including the Dragon, Little Red Riding Hood and the Pirate. And for every few days a child brushes their own teeth for two minutes, twice a day, they unlock a new character on the Toothsaver game. Brush for 30 days and kids get the chance to defeat the evil sorceress herself.

Features of the app include:

  • 10 different two-minute animations to add some fun to daily tooth brushing
  • 10 cartoon teeth that move on the screen when activated by a voice
  • An interactive map to chart daily tooth brushing
  • Parents can connect on Facebook and post whenever their child reaches a brushing milestone

Toothsavers is a program of the Partnership for Healthy Mouths, Healthy Lives, a coalition of 36 oral health organizations including the American Dental Association. The campaign’s goal is to motivate parents to take action to reduce their children’s risk of oral disease by making sure their kids are brushing their teeth for two minutes, twice a day. Toothsavers is the first mobile app to be entirely created by the Ad Council. “The game represents a huge milestone for us in our efforts to use gaming and mobile technology to effect social change,” said Ellyn Fisher, Vice President, Public Relations and Social Media.

Jan 3 2014
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Public Health Campaign of the Month: Teach for America’s Health

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>>NewPublicHealth continues a new series to highlight some of the best public health education and outreach campaigns every month. Submit your ideas for Public Health Campaign of the Month to info@newPublichealth.org.

With only nine percent of current college students actively choosing teaching as a career, the Ad Council has launched a new PSA series to help recruit more students to join the ranks of educators. The need is critical. The worry: Half of all teachers are eligible to retire in the next decade, according to Ad Council research, leaving the potential for critical shortages for trained professionals across the United States.

Education is not just a rung to the best job possible—research shows that education is also critical for improving the health of individuals and communities. An infographic created last year by NewPublicHealth to showcase the goals of the National Prevention Strategy—a strategic plan across federal agencies to improve U.S. population health—illustrated key links between education and health, including:

  • Each additional year of schooling represents an 11 percent increase in income
  • The more years of education a mother attains, the more likely her infant is to survive and thrive

Some of the taglines of the PSA series, designed to appeal to both students and mid-career professionals, include:

  • I’m a teacher, I make more
  • You don’t need to be famous to be unforgettable
  • You wanted to be a teacher when you were 12 years old; it’s time to put it back on your list
Aug 20 2013
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Public Health Campaign of the Month: Who's Next?

NewPublicHealth is looking to highlight some of new and captivating public health education and outreach campaigns through our Public Health Campaign of the Month series. Have you worked with a successful and innovative campaign to help spread awareness of public health issues and engage your community in healthier behaviors? We want to recognize the great effort put into those campaigns and the positive work they are doing, so nominate them!

Campaigns could include videos, public service announcements in print or in video, websites, infographics, social media efforts, or other ways to spread the word about a particular public health issue.

To submit a campaign to be considered for the Public Health Campaign of the Month please send the following items to info@newpublichealth.org:

  • Name of the Campaign
  • Location
  • Website
  • Related image
  • What public health issue does it address, and what's the scope of the problem?
  • What methods are being used to address the issue?
  • What results have you seen thus far? Is it catching a lot of attention?
  • Contact information

Complete submissions will then be evaluated based on innovation, the ability for the campaign to be replicated in other areas, its potential for impact on the community. If your campaign is selected to be featured as an upcoming Public Health Campaign of the Month, we will contact you with any further questions.

>>Don’t forget to check back to see the latest innovative public health campaigns at NewPublicHealth!

Aug 13 2013
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Public Health Campaign of the Month: Werner Herzog’s “From One Second to the Next”

>>NewPublicHealth continues a new series to highlight some of the best public health education and outreach campaigns every month. Submit your ideas for Public Health Campaign of the Month to info@newPublichealth.org.

“Oh my gosh, what have I done?” That’s the first question a man asked himself after he looked up from texting “I Love You” to his wife, to find that his car had crashed into a buggy carrying an Amish family and killing three of their children. That story, and three others, make up a new 36-minute video by acclaimed documentary film maker Werner Herzog, “From One Second to the Next.” The video was produced for AT&T and supported by Sprint, T-Mobile and Verizon, to show drivers of all ages what can happen when texting while driving. In the documentary, what happens is that five people die, two have their health ruined and bills pile up into the millions, and one sees his injuries put an end to his career.

Wireless firms hope to distribute the film to tens of thousands of high schools, safety organizations and through government agencies for maximum impact.

According to the National Highway Safety Administration, 3,000 people were killed in distracted driving accidents in 2011 alone. “When you get a message while driving, it’s hard not to pick up your phone,” said Herzog. “With this film, we want to help make people more aware of the potential consequences of that action.”

Watch the Werner Herzog film, "From One Second to the Next"

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Jul 22 2013
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Public Health Campaign of the Month: Creative for Good

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>>NewPublicHealth is kicking off a new series to highlight some of the best public health education and outreach campaigns every month. Submit your ideas for Public Health Campaign of the Month to info@newPublichealth.org.

Why limit your good ideas for improving population health to just one country when all the world can be your stage—to share and learn?

That’s the thinking behind Creative for Good, a new website developed by the Ad Council, a non-profit developer of public service advertisements (PSA) in the United States, Ketchum Public Relations and the World Economic Forum. The new site offers more than 60 U.S. and international case studies and well as a primer to help organizations plan and execute their own PSAs. 

Creative for Good grew out of the World Economic Forum Summit in Dubai two years ago, with the goal of helping countries around the world increase the quantity and effectiveness of social cause marketing.  

PSA examples on the site include:

Either You Drink Or You Drive campaign video from Italy

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