Category Archives: Crowd sourcing

Mar 28 2014
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Merging Social Media with Art to Improve Cardiovascular Health

Raina Merchant, MD, MSHP, is a Robert Wood Johnson Foundation (RWJF) Clinical Scholars program alumna and an assistant professor at the University of Pennsylvania Department of Emergency Medicine. She recently launched a venture that challenges citizen designers to make automated external defibrillators (AEDs) more visible.

Human Capital Blog: Congratulations on the launch of your new research venture at the University of Pennsylvania. Can you describe it?

Raina Merchant: In June, 2013, we launched the Social Media and Health Innovation Lab. It’s a multidisciplinary group of physicians, computer scientists, demographers, communications specialists, policy scientists, designers, and more.

The group has expertise in crowdsourcing, app development, Twitter analyses, Facebook analyses, Foursquare engagement, Gigwalk analyses, Yelp analyses, and gaming. The Lab disseminates multidisciplinary research at the intersection of social media, mobile technology, and health—and uses digital tools to improve individual and population health behaviors and outcomes. One of the Lab’s recent projects merges social media with art to improve cardiovascular health.

HCB: How does your current project build off of your previous one, which located and digitally mapped AEDs in Philadelphia?

Merchant: Our initial project, the MyHeartMap Challenge, used crowdsourcing and social media to locate life-saving AEDs in Philadelphia. Through this project we located and documented more than 1,400 AEDs in Philadelphia and created an AED map. Through this effort we learned how difficult it is for AEDs to be identified when they are suddenly needed. AEDs are often hidden in plain sight.

To explore ways to make AEDs more visible, we launched the Defibrillator Design Challenge. Specifically, it’s an online crowdsourcing contest for individuals to create designs around the space of AEDs so they are more noticeable. We’ve allotted more than $1,000 for the winner with the most votes and social media “shares.”

Through this work we hope to accomplish two things: First, we want to make AEDs more visible so that people will know where they are when needed; and second, we want to empower people to look for AEDs in public places and notice them.

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Sep 7 2012
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Finding an AED in an Emergency

Raina Merchant, MD, MSHP, is a Robert Wood Johnson Foundation (RWJF) Clinical Scholars program alumna and an assistant professor at the University of Pennsylvania Department of Emergency Medicine. She recently led the MyHeartMap Challenge, a community improvement initiative and research project to identify and map automated external defibrillators (AEDs) in Philadelphia. Read a post she wrote for the RWJF Human Capital Blog about the Challenge.

Human Capital Blog: Why was it important to collect information about the location of AEDs?

Raina Merchant: Currently there is no comprehensive map or database of where all the AEDs are located—in Philadelphia or really anywhere. So when someone collapses, we have to rely on people remembering where they last saw an AED. In fact, most 911 centers don’t have databases of where AEDs are located. So, the likelihood of being able to find one in an emergency is pretty low, and as a result we have these lifesaving devices that are rarely used. We used the MyHeartMap Challenge, an innovation tournament to have the public find AEDs in Philadelphia, take a photo using a smartphone app, and tag their location so we can make this information available to anyone who needs it.

HCB: How many people or teams participated in the Challenge? How many AEDs were identified?

Merchant: We were really excited about the results. We had more than 330 participants (individuals and teams) who contributed data to the Challenge. They reported more than 1,500 locations of AEDs in the city of Philadelphia. We’re still trying to sort out who exactly participated, but we had representation from schools and health organizations, as well as a lot of individuals who recruited their friends, neighbors and colleagues.  We were worried that people would make up devices, submit false locations or send low-quality pictures, but we were really impressed with the quality of data we received. Every one took this challenge very seriously. The challenge had two winners who were each awarded $9,000 for reporting more than 430 AEDs each. Both winners were also over the age of 40.

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Jan 31 2012
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MyHeartMap Challenge: Mapping Life-Saving Defibrillators in Philadelphia

By Raina Merchant, MD, MSHP, Robert Wood Johnson Foundation Clinical Scholars program alumna and assistant professor, University of Pennsylvania Department of Emergency Medicine

If the person next to you went into cardiac arrest, would you know what to do? Would you know where to find an automated external defibrillator (AED) to shock and restart their heart? Millions of public places across the United States have AEDs that can save lives – airports, casinos, churches, gyms and schools, among them – but most people don’t know where they’re located. Every second counts when someone’s heart stops beating, and time spent searching for an AED is time wasted in increasing the chances of survival.

Surprisingly, no one knows where all of the country’s AEDs are located. Requirements for AED reporting and registration vary widely by state, and no comprehensive map of their locations has ever been compiled. As a result, 911 dispatchers aren’t always able to direct callers to an AED in an emergency, and callers have no good way of quickly locating one on their own.

This week, I launched the MyHeartMap Challenge with a multidisciplinary team from the University of Pennsylvania. This pilot study will use social media and social networking tools to gather this critical public health data and create searchable maps of Philadelphia’s AEDs that can be used by health professionals and the general public.

The first step of our challenge is a Philadelphia-based community-wide contest. We’re asking Philadelphians to find and photograph AEDs over the next six weeks, and submit the photo and location to us via a mobile app or our website. You can also participate if you don’t live in Philadelphia by finding a creative way to use your social network or harness crowdsourcing.

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