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“Tobacco Just Doesn’t Fit In:” CVS Exec Gives Story Behind the Story

Oct 22, 2014, 4:01 PM, Posted by Catherine Arnst

CVS Ready to Quit sign inside pharmacy store

Along with the start of CVS Health, the sale of cigarettes and tobacco products at CVS/pharmacy ends today. By eliminating cigarettes and tobacco products from sale in our stores, we can make a difference in the health of all Americans.”—CVS Health CEO Larry Merlo

On October 20, The Campaign for Tobacco-Free Kids launched a national campaign calling on America’s retailers to stop selling tobacco products, and a new mobile-friendly website—www.ShopTobaccoFree.org—that has an interactive map that allows consumers to search for the nearest tobacco-free retailers. The website currently features more than 20 retail chains with more than 13,000 separate store locations—chief among them CVS Health.

On September 3, CVS ended sales of tobacco products at all of its 7,700 stores, a month ahead of its previously targeted date of October 1. It is the first, and so far the only, national pharmacy chain to take this step. The company also changed its corporate name to CVS Health in order to reinforce its broader commitment to the health of its customers.

RWJF applauds CVS’s actions wholeheartedly—indeed, we collaborated with CVS on the initial announcement back in February that it would end the sale of tobacco products. So we asked CVS Health executive VP and chief medical officer Troy Brennan MD, to tell us the story behind the story. Just how do you get a publicly traded company to sacrifice some $2 billion in annual sales?

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How RWJF Looks to Businesses as Partners to Create Scalable Solutions

Jun 5, 2014, 5:35 PM, Posted by Risa Lavizzo-Mourey

Health is a "multifaceted and interdependent issue," observes RWJF President and CEO Risa Lavizzo-Mourey, MD, in a June 5, 2014, post in the Stanford Social Innovation Review blog. To build a Culture of Health in America, she writes, we must "connect our actions to those of others, forming partnerships with a variety of organizations in all sectors—particularly in the corporate sector."

Lavizzo-Mourey outlines the rationale behind that transformative approach, and suggests that it is "time for new ways of thinking and acting that will encourage organizations of every kind to join the transformative scale movement."

Read the SSIR blog post

#LATISM, a Culture of Health Experiment

Sep 26, 2013, 8:19 PM, Posted by Christine Nieves

Group shot with Christine Nieves

Latinos in Tech and Social Media, better known as LATISM, is a movement that I had heard about, but not yet experienced. That all changed on Sept. 21 and 22, when I joined hundreds and hundreds of Latinos from around the nation at the Waldorf Astoria in Manhattan for the 5th annual LATISM conference. The focus: business, health, tech, education and advocacy.

For me, it all started six months ago. Andres Henriquez from the National Science Foundation, Rob Torres from the Gates Foundation, and I had a fortuitous encounter in Washington, D.C., as members of the Aprendiendo Juntos "Learning Together" Council. Aprendiendo Juntos Council is a multi-sector group of researchers, practitioners, and policy experts who seek to identify new models and practical strategies to improve educational outcomes for Hispanic-Latino families through the wise deployment of digital technologies. After sharing our concern for underrepresentation of high-quality Latino candidates for philanthropic funding in our respective organizations, we concluded that we wanted to demystify philanthropy. So we embarked on an experiment. What if we could talk about our trajectory–from hardship to philanthropy–with an audience of digital movers and shakers?

And that’s what we did over the September weekend. It was an engaging conversation with Latinos–working in technology, business, education and advocacy–who are ultimately committed to making their communities healthier and stronger. This conversation is just the beginning, and a great way to test my pet-hypothesis: That we will find the opportunity to share a Culture of Health in the places we least expect to find it.

What do you think? Please share your comments and ideas with me here and via Twitter @nieveschristine.