May 22, 2014, 9:56 AM, Posted by Susan Dentzer
Imagine a splashy, big bucks television commercial selling kids on the tantalizing deliciousness of eating ... carrots.
Or a new course sandwiched into already packed middle-school and high school curricula: “Food Shopping and Cooking for a Healthy Life.”
Sound implausible? Maybe—but then again, such innovations could be a part of what is needed to make more progress in the war on child obesity.
These were some of the suggestions that emerged from a recent conference in Newark, where the Clinton Health Matters Initiative, the Robert Wood Johnson Foundation, and Grantmakers in Health sponsored a day-long summit entitled Closing the Gap: Childhood Obesity (and in which I was a participant). You can watch a video of the meeting here.
As RWJF CEO, Risa Lavizzo-Mourey reminded the audience, the Foundation has set a goal of reversing the U.S. child obesity epidemic by 2015—and as that date approaches, she confessed, “I’m getting a little nervous.” (View Risa's remarks.)