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Study: CDC 'Tips From Former Smokers' Anti-Smoking Campaign Helped More than 200,000 Quit Smoking

Sep 10, 2013, 1:40 PM

file (Image credit: CDC)

A study published in The Lancet yesterday by researchers from the U.S. Centers for Disease Control and Prevention (CDC) found that the CDC’s 2012 first-ever tobacco cessation ad campaign, Tips From Former Smokers, can take credit for more than 200,000 U.S. smokers quitting immediately during a three-month ad blitz—with an estimated 100,000 of those former smokers predicted to quit permanently.

The study was done using a web survey with thousands of smokers and non smokers, most of whom had seen or heard the ads that were broadcast on radio, television and the Internet, as well as posted on billboards and in publications. The ads, which included quit-line phone numbers and quit-line web links, featured former smokers, many permanently disabled from the effects of years of smoking. Brandon, 31, one of the former smokers in the campaign, began smoking at 15. At 18, doctors diagnosed Buerger’s disease, a vascular condition that was linked to his tobacco use and resulted in the amputation of both legs and several fingertips.

Terrie, 52, whose video ad has been viewed more than any other CDC video, had her larynx removed after years of smoking caused both oral and throat cancer. Terrie speaks through an artificial voice box. Her “tip” to smokers is to record lullabies and stories for their children now, before they lose their voices to cancer and can no longer read a children’s book with their own voice.

In a conference call with reporters yesterday, Lisha Hancock, 38, said that she started smoking when she was 21 years old and was soon up to as many as two packs a day.

“I tried to quit many times. But it wasn't until I saw Terrie's ad on the Tips for Former Smokers campaign that I was really able to quit for good,” she said. “It broke my heart to see what Terrie was going through, but because of her, I will never smoke again. My son…had a lot to do with it. He was actually very interested in the ads himself. I'm not sure if it was because of her voice or because it was something different than what we normally see on television. But his question for me was why does she sound like that? And then when I replied because she smoked, he asked if mommy would sound like that…I could see myself in her shoes had I continued to smoke.”

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Public Health Summer Fellowship Gives College Student a Close-Up Look at Public Health Campaigns and Messaging

Aug 30, 2013, 11:30 AM

Mina Radman, 2013 Karel Fellow Mina Radman, 2013 Karel Fellow

Mina Radman was one of seven college students who spent their summer in Washington, D.C. as part of the Frank Karel Fellowship Program in Public Interest Communications. The program, coordinated by the Nonprofit Roundtable, an alliance of 300 nonprofits and community partners, places high-potential undergraduate students in hands-on summer fellowships with leading nonprofit organizations that promote the public interest.

The Karel Fellowship honors and advances the legacy of Frank Karel, who established, led and nurtured the field of strategic communications during his 30 years as chief communications officer for the Robert Wood Johnson Foundation and the Rockefeller Foundation. Among Karel’s strong beliefs was that racial and ethnic minorities were underrepresented in the public interest communications field, and so foundations and public interest organizations must be proactive in recruiting and nurturing broader participation and leadership in public interest communications and advocacy.

NewPublicHealth spoke with Mina Radman, a 2013 Karel fellow, about her summer spent working and learning at the Campaign for Tobacco-Free Kids.

NewPublicHealth: Did you learn about Frank Karel’s professional history and legacy as part of the fellowship?

Mina Radman: Yes, we did. People who had known Mr. Karel, such as Andy Burness of Burness Communications, spoke about him at the opening dinner for the fellowship program, and his name came up many times during the summer whenever we would speak with people who knew Mr. Karel and his work. We also have sessions as a group at the conference room at Burness in Bethesda, Maryland, and that room is named for Frank Karel. And Mr. Karel’s wife, Betsy, came by to say hello at a recent fellowship session.

NPH: You’re journalism major. What do you hope to do once you graduate?

Radman: That's the “million dollar” question. I’m still figuring that out and that was part of my reason for applying for and accepting the Karel fellowship—in order to explore potential fields of interest. I definitely want to work in communication, but what avenue I’ll take is something I’m still discovering.

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Tobacco-Free Campuses on the Rise: Q&A with Dr. Howard Koh, HHS

Aug 26, 2013, 11:05 AM

Howard Koh, MD, MPH, the U.S. Assistant Secretary for Health Howard Koh, MD, MPH, the U.S. Assistant Secretary for Health

Many students staring or returning to college this fall may find something missing—exposure to tobacco products.

Last September the U.S. Department of Health and Human Services (HHS), together with several key partners, launched the National Tobacco-Free College Campus Initiative to promote and support the adoption and implementation of tobacco-free policies at universities, colleges, and other institutions of higher learning across the U.S. Initiative partners include the American College Health Association and the University of Michigan. Initiative staff members work closely with academic leaders, public health advocates, students, researchers, and others to help speed up the elimination of tobacco use on college campuses. “This is a lofty goal, but an attainable one, as we are witnessing exponential growth in the adoption of these policies by academic institutions in all regions of the country,” says Howard Koh, MD, MPH, the U.S. Assistant Secretary for Health who helped launch the initiative last year at the University of Michigan, which included an internationally webcast symposium at the University of Michigan School of Public Health.

The initiative includes a website created to serve as a clearinghouse of key information to assist educational communities in establishing tobacco-free environments. The University of Michigan’s comprehensive smoke-free policy went into effect in 2011.

Smoke-free and tobacco-free policies are not the same, according to HHS. Smoke-free policies refer to any lighted or heated tobacco or plant product intended for inhalation—including 500 javax.servlet.jsp.JspException: Error while executing script postexcerpt.jsp

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