Sep 16, 2014, 12:58 PM, Posted by RWJF Blog Team
Four years ago, 16 companies, acting together as part of the Healthy Weight Commitment Foundation (HWCF), announced an ambitious pledge—to remove 1.5 trillion calories from the U.S. marketplace by 2015. They wanted to help reduce obesity in America, especially childhood obesity. Research published today in the American Journal of Preventive Medicine confirms that the companies far exceeded their pledge, and are making a difference that’s helping families buy fewer calories.
Collectively, these companies sold 6.4 trillion fewer calories in 2012 than they did in 2007, which we announced in early 2014. What’s new in these studies tells us that, during that same pledge period, families with children bought fewer calories from packaged foods and beverages—and the biggest cuts were from major sources of excess calories in kids’ diets, such as sweets, snacks, and soft drinks.
Why is this pledge so important, and what’s the next step for industry leaders who want to help reverse the childhood obesity epidemic? RWJF senior vice president Jim Marks and lead study author Barry Popkin, PhD, of the School of Public Health at the University of North Carolina at Chapel Hill, share their views.