For the past year, the Robert Wood Johnson Foundation has been thinking and talking about how to build a Culture of Health in America—a culture where health becomes a part of everything we do, and the healthy choice becomes the easy choice. This week we are ratcheting the dialogue up a notch at the first ever Spotlight: Health meeting, a 2-1/2 day expansion of the famed Aspen Ideas Festival, convened annually by the Aspen Institute in Colorado.
Spotlight: Health will bring together world leaders, corporate executives, innovators, entrepreneurs, policy experts, influential media, philanthropists and thought leaders from a broad range of sectors to discuss the key issues of our time as they relate to medicine, population health, and the relationship between health and other disciplines. In keeping with the 2014 theme of the Aspen Ideas Festival, Imagining 2024, the Spotlight: Health meeting will focus on what the state of health might look like a decade from now. It will explore new frontiers in health, such as new advances in biomedical and environmental science, and the influence of related disciplines including the arts, community development and technology.
RWJF CEO Risa Lavizzo-Mourey will lay out the challenges to be discussed at the meeting in her Wednesday keynote address, “We Will Have A Powerful Story to Tell: Building a Culture of Health in America,” which will be live-streamed at 10 a.m. (EDT). Other speakers and panelists will focus on four main themes: “Living Longer, Living Better;” “Health by Design;” “The Business of Health;” and “Innovations in Health.” The closing session will feature an interview with former Secretary of Health and Human Services Kathleen Sebelius by Aspen Institute President and CEO Walter Isaacson.
Also on Wednesday, we will announce the six winners of the RWJF Culture of Health Prize, which honors communities working at the forefront of health improvement. Members of the winning community organizations will be at the meeting as well, to share their strategies and learn new ones.
We’re hoping all this talking, thinking, and sharing will lead to new ideas, new actions and new partnerships. For those that can’t attend, we hope you will follow the live stream and the Twitter hashtag #AspenIdeas. But most of all, I hope that Aspen will be just one piece of an ongoing dialogue that will spread across the U.S. over the next decade, as we all work to build a Culture of Health into the fabric of every community.
Robin Hogen is RWJF's vice president for Communications.