Oct 9, 2013, 1:38 PM, Posted by Vanessa Farrell
Gone are the days when the role of a designer was limited to boosting the aesthetic appeal of a product. Today, Design and design-thinking increasingly play integral roles in the research, development, and implementation of products, processes, services, and strategy. Design is becoming design thinking.
A quick Google search of the definition of design thinking states that “….it is a process for practical, creative resolution of problems or issues that looks for an improved future result. It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success.”
That’s the kind of thinking that is needed to successfully tackle childhood obesity prevention—a fundamental issue for the Robert Wood Johnson Foundation. Our stated goal is to reverse the epidemic of childhood obesity in the U.S. by 2015, but we recognize that we can’t achieve this ambitious goal on our own. We need all hands on deck. As we explore potential partners in this effort, designers emerge as a key ally who have not been fully tapped.